Nirooz Vp

Here's how I approach client meetings as a designer.

1. Shut up and listen.

Seriously. Let the client talk.

Most of the time, they'll give you the context you need — what they're trying to achieve, what isn't working, and what they expect from the project.

Don't rush to suggest...

Good design can help users trust your brand faster.

And I'm not just talking about visuals and scroll animations.

Many founders overlook this.

They use AI to write their website copy, read it, and think, "Yeah, this looks good."

But a real person will be reading that website.

They...

AI can design websites. So why do startups still need designers? AI knows what your product does. But does it understand why your customers struggle with the problem it solves? Does it understand their problems, doubts, and what makes them trust your product? That's where...

Many founders think their product is the problem when they're not getting customers. But sometimes, the problem is how they present it. Before adding more features, understand your ideal customers, study your competitors, and think about what would convince you to choose a...