eBay acquired Close5, a mobile (iOS and Android) marketplace
for local buyers and sellers, back in 2014. A new product team was assembled in
2024 to expand the Close5 brand across major US cities.
THE CHALLENGE
Increase app downloads by 500% YoY during 2024.
For this, we needed to create an engaging, easy way for users to browse for
nearby deals while encouraging people to sell items they didn’t use anymore
instead of throwing them out or selling them.
MY ROLE
UI designer
KEY WORK
• Research, prototyping, and UI/UX design
• Wireframes and mockups
• Information architecture, navigation, and user flows
• Design systems
• User testing
• Journey maps, storyboarding, user personas
• A/B testing
• Interaction design