Nikhita Banta
B2B SaaS Content Strategist & Writer | Email. GTM. Long-form
New to Contra
Nikhita is ready for their next project!
MyGate Social Media: Society Premier League
Designed and executed a high-engagement social media campaign during IPL 2020, using gamified participation and daily interactions to build excitement among residential communities. The initiative boosted engagement and strengthened MyGate’s connection with residents at scale.
0
10
Led a nationwide brand initiative to recognize and celebrate India’s private security workforce through MyGate’s first Annual Security Guard Day. The campaign honored outstanding guards, strengthened community goodwill, and generated significant media visibility for the brand.
0
16
Led the end-to-end strategy and execution of a GTM-focused product feature video designed to accelerate adoption of the Enterprise Reporting Dashboard among dealership managers. Crafted a clear product narrative to simplify feature understanding, drive faster onboarding, and improve dashboard utilization through strategic storytelling and video-led enablement.
0
22
At RockED, I built behavior-triggered, multi-channel lifecycle campaigns using email, in-app, push, and video. These campaigns addressed:
- Inactivity after task assignment
- Partial progress without completion
- Repeated postponement
This led to a 10% increase in retention and a jump in task completion from 10% to 60% within three months.
0
25
Detailed Portfolio
0
0