Nicole Barton
Growth Strategist | Creators, Media & Mission-Driven Brands
Ready for work
Nicole is ready for their next project!
Launched KQED’s first TikTok channel, establishing voice and content strategy that connected with younger audiences and expanded the station’s digital community.
more on my work here
I managed paid media campaigns across Meta, TikTok, Roku, Amazon and podcast networks, lowering CPA by 35% and driving 50% YoY new subscriber growth.
more on my career here
As co-host and producer of Proper Chat, I’ve grown the Love Island–focused podcast into a cross-Atlantic community with 10K+ monthly downloads, creating a group-chat style space where fans connect over shared commentary and culture.
I love building a brand strategy newsletter! In a previous role I piloted and scaled serialized newsletters informed by engagement insights, generating 50K+ new leads and strengthening long-term audience retention.
I add a media-centered approach to any brand newsletter.
