Nicole Barton
Growth Strategist | Creators, Media & Mission-Driven Brands
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Launched KQED’s first TikTok channel, establishing voice and content strategy that connected with younger audiences and expanded the station’s digital community.
more on my work here
I managed paid media campaigns across Meta, TikTok, Roku, Amazon and podcast networks, lowering CPA by 35% and driving 50% YoY new subscriber growth.
more on my career here
As co-host and producer of Proper Chat, I’ve grown the Love Island–focused podcast into a cross-Atlantic community with 10K+ monthly downloads, creating a group-chat style space where fans connect over shared commentary and culture.
I love building a brand strategy newsletter! In a previous role I piloted and scaled serialized newsletters informed by engagement insights, generating 50K+ new leads and strengthening long-term audience retention.
I add a media-centered approach to any brand newsletter.
