Nicolas Fullin
Sr Designer with Email and Meta Ads expertise.
New to Contra
Nicolas is ready for their next project!
ANS Performance is a sports nutrition brand focused on supplements designed to support athletic performance, recovery, and overall fitness goals.
For ANS Performance, I designed a series of marketing email campaigns focused on product launches, seasonal promotions, and brand storytelling.
The design approach prioritized strong product visibility, bold typography, and high-energy visuals that reflect the brand’s performance-driven identity. Each email was structured to guide users through the content with clear sections, highlighting key product benefits, new flavors, promotional offers, and call-to-action elements.
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Outfitters is a Canadian outdoor and lifestyle retailer offering a wide range of gear and apparel designed for outdoor activities and everyday adventures.
For Outfitters, I designed a series of email marketing campaigns built for Klaviyo, focusing on seasonal promotions, product highlights, and curated gear collections.
The design approach emphasized clear product presentation, strong promotional messaging, and structured layouts optimized for ecommerce email performance. Each email was built with modular sections that allow the brand to showcase multiple product categories—such as footwear, outerwear, accessories, and outdoor gear—while maintaining a consistent visual hierarchy.
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JackJaw is a professional tool brand developed by Construction Accessories, a company specializing in equipment and solutions for the construction industry. JackJaw tools are designed to help contractors, construction crews, and field workers quickly and safely remove posts, stakes, and rods from the ground without digging.
For JackJaw, I designed a series of marketing email campaigns focused on product education, tool comparisons, and collection highlights.
Because the target audience consists primarily of contractors and industry professionals, the design approach emphasized clarity, functionality, and product demonstration. The layouts highlight real-world usage scenarios, showing how each tool works and what type of job it is best suited for.
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Mix of some freelance e-mail design work
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DogSuppy is a pet wellness brand focused on supplements designed to support dogs’ health through natural, functional ingredients.
For DogSuppy, the goal of the creative work was not to produce overly polished or highly stylized visuals, but rather performance-driven Meta ads designed to communicate benefits quickly and drive conversions.
The creative strategy focused on clear problem–solution messaging, educational visuals, and strong value propositions tailored for social media feeds. Ads were designed to immediately highlight common pet health problems—such as itching, allergies, digestive imbalance, or joint issues—and present DogSuppy’s supplements as a straightforward solution.
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JAM Paper is a U.S.-based stationery brand specializing in colorful paper, envelopes, and office supplies.
For JAM Paper’s organic social media content, I designed a series of visual assets that highlight the brand’s core identity: color, creativity, and playfulness. The design approach focused on dynamic compositions, bold color palettes, and the use of stationery elements as visual protagonists to showcase the versatility of the products. Each piece was created with social-first formats in mind, combining seasonal themes, educational and inspirational messaging, and engaging visual storytelling to encourage audience interaction while reinforcing the brand’s vibrant personality.
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Humantra is a hydration and wellness brand focused on electrolyte supplements designed to support daily energy, hydration, and overall well-being.
For Humantra, I worked on both Meta advertising creatives and ecommerce web design, creating visual assets that support the brand’s hydration and wellness positioning.
The paid social creatives focused on clear benefit communication and product education, highlighting key selling points such as zero sugar, essential electrolytes, and everyday hydration benefits. The layouts were designed to perform well within social feeds by prioritizing simple visual hierarchy, product clarity, and quick-to-understand messaging.
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Earthing Harmony is a wellness brand focused on products designed to reconnect the body with the Earth’s natural energy through a practice known as grounding or earthing.
For Earthing Harmony, I created a set of Meta advertising creatives designed to communicate the brand’s grounding philosophy and product benefits in a visually compelling way.
The approach for this brand was not focusing on clean and professional looking ads, but ones that among any other thing, perform well and create conversions.
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LifeFuel is a wellness and longevity brand focused on supplements designed to support cellular health, metabolism, energy, and overall vitality. The company’s products are built around ingredients associated with longevity science—such as NMN and NAD+ precursors.
For LifeFuel, the primary goal was not to create highly polished or visually complex advertisements, but rather performance-focused Meta ads designed to convert.
The creative strategy centered on direct-response design principles commonly used in high-performing paid social campaigns. Ads were built around strong hooks, bold headlines, comparison visuals, meme-style storytelling, and simplified layouts that communicate benefits quickly within the first seconds of scrolling.
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Lucyd is a technology and eyewear brand specializing in smart glasses that integrate audio, connectivity, and voice assistant capabilities into everyday eyewear.
For Lucyd’s Meta advertising campaigns, I created a series of performance-driven visual assets designed to highlight the product’s smart capabilities while maintaining a sleek consumer-tech aesthetic. The design approach focused on clean product-focused compositions, bold messaging, and lifestyle imagery that demonstrated real-world use cases such as taking calls, listening to music, and interacting with voice assistants.
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Augustnoa is a lifestyle accessories brand founded in 2021 with the mission of creating versatile bags that seamlessly adapt to modern daily life.
For Augustnoa’s Meta advertising campaigns, I designed a series of performance-focused visual assets that highlighted the product’s versatility, sustainability, and lifestyle appeal. The design approach prioritized clean compositions, strong product visibility, and aspirational lifestyle imagery to communicate how the backpacks integrate into everyday routines.
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Eu Natural is a U.S.-based wellness and nutritional supplement brand focused on creating science-informed formulas that support overall health, fertility, hormonal balance, and lifestyle wellness.
For Eu Natural’s Meta advertising campaigns, I designed a collection of performance-driven visual assets focused on clearly communicating product benefits, trust signals, and educational messaging within fast-scrolling social media environments. The creative approach emphasized strong product visibility, clean layouts, and clear typographic hierarchy to highlight key ingredients, health benefits, and customer reviews. Soft gradients and calm color palettes were used to reinforce the brand’s wellness-oriented identity while maintaining clarity and credibility.
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Kroma Wellness is a modern functional nutrition brand focused on making healthy living simple, convenient, and enjoyable for busy lifestyles. The company develops nutrient-dense superfood products—including protein powders, matcha lattes, hydration blends, broths, and supplements—designed to support energy, digestion, skin health, and overall well-being.
For Kroma Wellness, I developed a series of Meta advertising creatives designed to showcase the brand’s premium wellness products. Each creative was designed to perform effectively within paid social environments, prioritizing clear messaging, strong visual hierarchy, and product-focused storytelling that communicates both lifestyle aspiration and functional health benefits. The goal was to create ads that feel elevated and trustworthy.
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Lil Helper positions itself as a community-driven brand that combines thoughtful engineering with humor and transparency, offering products that are built to last while supporting a more sustainable lifestyle for parents and caregivers.
For Lil Helper, I developed a set of Meta advertising creatives along with a dedicated landing page designed to highlight the brand’s practical product benefits in a clear and engaging way. The design approach focused on vibrant color palettes, bold typography, and product-centered compositions that quickly communicate key value propositions such as leak protection, versatility, and everyday usability.
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KA! Empathogenics is a wellness brand focused on plant-based supplements designed to support mood, stress management, and overall emotional well-being. Their products are formulated with kanna (Sceletium tortuosum), a plant traditionally used for its calming and mood-enhancing properties.
For KA! Empathogenics, I developed a series of Meta advertising creatives and a landing page experience designed to communicate the brand’s energetic and uplifting personality while clearly presenting the product’s benefits. The visual approach combined vibrant color palettes, bold typography, and playful compositions to reflect the brand’s mood-enhancing positioning. Product-focused visuals were paired with lifestyle imagery and clear messaging to highlight key benefits such as stress relief, improved focus, and social connection.
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BioTRUST operates primarily through a direct-to-consumer eCommerce model and promotes a holistic approach to health by combining supplements with education, coaching, and community support to help customers achieve long-term lifestyle improvements.
For BioTRUST’s digital marketing and social media content, I developed a series of visual assets focused on communicating the brand’s science-backed credibility while maintaining clarity and impact in highly competitive health and wellness feeds. The design approach emphasized clean layouts, strong typographic hierarchy, and a consistent color system aligned with the brand’s identity to highlight product benefits and key messaging.
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Bauer designs and manufactures a wide range of hockey gear including skates, sticks, helmets, gloves, protective equipment, and apparel, and its products are widely used by amateur players and professionals across the sport.
Design approach:
For Bauer, I developed a series of Meta advertising creatives aimed at promoting new product releases, seasonal campaigns, and customization features within the brand’s hockey equipment lineup.
The visual direction focused on high-energy sports imagery, strong contrast, and bold typography to match the intensity and performance-driven identity of the brand. Ads highlighted key product features such as customization options, advanced skate technology, and limited-time promotions while maintaining a clear visual hierarchy optimized for social media.
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