Nia Nova
Revenue-focus performance marketing&creative, organic growth
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High-Converting SaaS E-Commerce Funnel: "Cocktail Architect"
Higher-end HoReCa professionals (Bar Managers, HoReCa Consultants, Chief Bartenders, HoReCa Executives) will skip it if they see only features. They will skip it if they don't understand if this software solves their main problems: wasting a lot of product, ~40 hours a month, and hundreds to thousands of €$ to develop a cocktail or a menu, to develop a drink batching system, to calculate real margine and cost of the final product, including taxes and other expenses, and to experiment with cordials, infusions, milk washes, ole saccharums, super juices, fat washes and other techniques and mechanics.
I implemented a revolutionary approach to product so it feels like a solution (aka we're entering SaaS territory) and shows the dream outcome and transformation rather than just listing features. I dig up deep to understand the real problems audiences have, and the solution client's software brings that TRANSFORMS lives and workspaces. Now, we have a high converting funnel that attracts higher-ticket audience, and solves a higher-paying problems.
What I Executed (End-to-End Ownership)
Offer & Pricing Restructuring: We shifted the perceived value entirely. From €7 calculator we moved to €12 physics engine for Basic + and from €15 to €20 for the ultimate bartender's sandbox with Master AI Helper + added a new NEEDED and ASKED tier of €50 for the Premium AI tier per subscription per month.
Visual Direction & Design: I created the visuals to clearly demonstrate the software's mechanics, proving the ROI to executives before checkout.
Technical Deployment: I deployed everything using Claude Code and built it on Shopify Engine.
Strategic Copywriting: Authored the messaging to focus strictly on the dream outcome, moving the product out of the "cheap tool" category and into premium SaaS territory.
If you want a basic product page that lists features, use a standard template. If you want a strategist who digs deep to understand the real problems, scales your pricing tiers through pure value, and builds a funnel that attracts a higher-ticket audience, we should talk. I handle the vision, the design, and the technical deployment.
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High-Converting Speaker Hub Landing Page: From Cold Traffic to Booked Stages.
Most speaker websites are glorified digital brochures. They list past events and rely on hope to get a booking. Event organizers land on the page, get confused by the layout, and leave. You lose the gig to a less qualified speaker who has a better funnel.
I built this Speaker Hub to eliminate friction. It is not a static website; it is a direct-response funnel designed to convert event organizers into booked clients on contact. It answers their objections before they ask and drives them directly to the booking calendar.
What I Executed (End-to-End Ownership):
I did not use a template. I built this asset from the ground up.
▪︎ Irresistible / Grand Slam Offer & Strategy: Researched the specific target audience (event organizers and B2B podcast hosts) and mapped the conversion logic.
▪︎ Direct Response Copywriting: Authored the copy to sell authority, positioning the speaker as the definitive solution for their audience.
▪︎ Visual Direction & Design: Sourced the exact videos and visuals required to build immediate trust and authority.
▪︎ Technical Deployment: Handled the complete UI/UX design and deployed the live architecture.
If you want a page that looks pretty, hire a standard web designer. If you want a custom-built funnel that books high-ticket stages and generates revenue, we should talk. I handle the vision, the copy, and the deployment, so you can focus on speaking.
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