Afolabi Oluwaseyi
Turning products into brands. Turning brands into sales.
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Afolabi is building their profile!
"A complete website design for EduPath Academy, an online learning platform offering courses across data science, design, development, marketing, and business. I designed a modern, trustworthy interface built to convert first-time visitors into enrolled students.
The homepage leads with a clear value proposition and a live "learning progress" preview that shows the product in action before signup — building instant credibility. I designed a Popular Courses section with pricing, ratings, and duration at a glance, plus a "How It Works" flow that breaks the enrollment journey into four simple steps to reduce hesitation for new users.
I also designed the student dashboard experience — course progress tracking, enrolled courses, and completion stats — along with a testimonials section and countdown-driven promo banner to create urgency around enrollment offers.
Result: A clean, conversion-focused platform design that builds trust fast and makes starting a course feel effortless
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"A full Shopify store design for Grove, a home decor and lifestyle brand focused on natural, intentional living. I designed the storefront around a calm, earthy aesthetic — warm imagery, soft typography, and layouts that let the products breathe.
The homepage features a striking full-width hero, a clear brand introduction, and curated sections for Best Selling Products, Best Collections, and category highlights like Rugs, Book Shelves, and Decor — making it easy for shoppers to browse by style rather than hunting through menus. I designed a clean product detail layout with color and style variants, quantity selection, and clear add-to-cart/buy-now actions to reduce friction at checkout.
To build trust and reduce pre-purchase hesitation, I included collapsible content sections covering shipping, care instructions, and brand promises, plus an email capture section to keep growing the customer list post-visit.
Result: A warm, on-brand storefront built to turn casual browsers into loyal Grove customers."
Skills used: UI/UX Design, Shopify Development, E-Commerce Design, Brand Identity, Landing Page Design, Mobile-First Design
Tools: Shopify, Figma
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"A complete Wix website build for Brew & Co., a specialty coffee brand. I designed the site from scratch to reflect their premium, sustainable positioning — clean typography, warm earthy tones, and full-bleed product photography that puts the coffee front and center.
The homepage leads with a strong hero and clear CTAs (Shop Coffee / Shop Subscriptions), backed by trust signals like sustainability sourcing and fast shipping. I organized the catalog into an intuitive shop-by-category layout — Coffee Beans, Single Origin, Cold Brew, Pods, and Gifts — making it easy for customers to find what they want fast.
A key focus was the subscription flow: I designed a dedicated subscription module highlighting savings, flexibility, and delivery reliability, plus a simple "How It Works" section to reduce friction for first-time subscribers. The footer and newsletter signup were built to keep capturing leads even after the first visit.
Result: A warm, conversion-focused storefront that turns first-time buyers into recurring subscribers."
Skills used:
UI/UX Design
Wix Development
Brand Identity
E-Commerce Design
Subscription/Recurring Revenue Design
Landing Page Design
Mobile-First Design
Tools:
Wix
Figma
Want me to keep going and do the same for your remaining portfolio pieces (PrimeRealty, FitForce, etc.) so you have them all ready to upload in one go?
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A full Shopify redesign for LuxeWear, a modern fashion brand. I rebuilt the store from the ground up with a custom theme, moving away from a generic template to a design that actually reflects the brand's premium, minimal aesthetic.
The project included a custom homepage with a striking hero section, curated shop-by-collection navigation, and a best-sellers grid built to drive discovery. On the product side, I designed a clean product detail layout with color/size selection, cross-sell recommendations ("You May Also Like"), and a "Complete the Look" upsell module to increase average order value.
Beyond design, I set up advanced product filtering for easier browsing, mobile-optimized every screen for a seamless shopping experience, optimized site speed for performance, and integrated Klaviyo email automation to capture and convert more leads post-purchase.
Result: A faster, fully custom storefront built to convert — not just look good."
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