Designed and structured a high-conversion landing page for Cluely during its beta stage, focused on clearly communicating the product’s value, building early trust, and driving sign-ups. The experience was crafted to simplify a still-evolving product narrative into a sharp, intuitive flow that guides users from first impression to action with minimal friction.
Designed the end-to-end MVP experience for Prift, a personal finance platform focused on long-term financial planning. Translated a complex, data-heavy concept into a clear, minimal, and intuitive product by structuring user flows, simplifying financial forecasting, and enabling users to manage savings, debt, and investments in one place. The design focused on clarity over complexity, helping users understand their financial future and make informed decisions without feeling overwhelmed.