What if a botanical brand functioned as an archive rather than a catalogue? FLORAE is a speculative identity exploring the relationship between nature, observation, and time. Imagined as a living botanical archive, the brand documents the small, often overlooked changes through which growth reveals itself. Each specimen becomes a record. Each observation adds to a growing collection. Together, they form an evolving archive of botanical forms, patterns, and transformations. The visual identity draws from scientific documentation, editorial typography, organic textures, and a restrained botanical palette. Numbered observations, specimen records, and archival language establish a visual system that feels both analytical and alive, balancing the precision of documentation with the unpredictability of nature. Rather than presenting nature as something static to be collected, FLORAE treats it as something to be observed, interpreted, and continuously rediscovered.

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Cover image for Design of a promotional flyer

Design of a promotional flyer for Viga Studios, developed in accordance with the studio's brand guidelines to ensure visual consistency and reinforce the brand identity. The project promoted a Box Letter Workshop in Porto and was completed under a one-day deadline. I was responsible for the full flyer design, creating a clear, readable layout with strong typographic hierarchy while adhering to the established visual system. I also prepared and verified the print-ready artwork, ensuring all files met professional printing specifications for accurate production and high-quality output

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recent wine label work

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Motion poster

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Neda Filiposka

Design grounded in structure and exploration.