Redesigned DigiLocker's emergency document-access flow : the 30-second moment when someone needs to show an RC or license to a traffic officer - cutting it from 7 steps down to 3. Replaced MPIN and OTP with on-device biometric access for pre-pinned documents, added offline document caching so a weak signal never blocks access, rebuilt search around natural language instead of ministry names, and designed a separate high-contrast document view built for a third party (the officer) reading the screen, not the owner. A self-initiated concept project from an IxDF learning journey, built solo end-to-end: heuristic evaluation, research synthesis, personas, journey mapping, wireframes through to high-fidelity Figma design.
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Redesigned FabFunnel's core dashboard and workflow, turning a wall of numbers into a tool that tells media buyers what to do next - not just what happened. Worked as UI/UX Designer alongside a Design Lead, PM, and the CEO, owning day-to-day design decisions and building a modular component library that kept every screen consistent as requirements changed. Three key decisions shaped the product: a stripped-down dashboard focused on decisions over data, a condition-builder automation rules engine, and one-click campaign cloning for fast scaling. Result: campaign launch time dropped from hours to near-instant, and buyers began trusting the automation rules enough to set them at night and check results in the morning.
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Designed the mobile alert system for Lookfinity, helping media buyers filter noise from genuine financial risk so they can react to campaign issues fast - from anywhere, not just their desktop. Worked closely with a senior designer across research synthesis, flow design, and visual design, with day-to-day decisions shared between us. The result: 70% faster reaction time to campaign issues and 18% higher ROAS reported by buyers using the mobile alert system.
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Designed a mobile app that helps travelers quickly locate baggage counters and departure gates inside the airport - solving a real pain point where confusing wayfinding was causing people to miss their flights. Led user research, defined two key personas (Business & Occasional Traveler), and built wireframes through to high-fidelity UI, including a real-time locator feature with turn-by-turn map directions. Completed as a 1-week design sprint, end-to-end from research to final screens.
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