Engineered a 30-sec promotional video using Veo 3 & Gemini to achieve dual-audience appeal (Magic/Fun for children, STEM benefits for parents). Utilized Storytelling Ad framework (The "Dreamer" Script) and ElevenLabs VO for max trust. Result: High-converting social media creative asset for rapid testing and visibility.
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Project: One-Week Content Sprint for an Estate Planning Firm The
Challenge: The client needed to translate complex legal concepts (wills, POAs) into bite-sized, engaging Instagram content while maintaining strict professionalism and credibility. No dancing, no trends.
My Solution: I developed a 7-day content ecosystem utilizing clean, typography-led carousels, B-roll Reels with educational text overlays, and authority-building quote graphics.
The Result: A highly polished, plug-and-play content system that establishes trust, educates the audience, and drives traffic to the firm's services, complete with a compliant community management protocol
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Project: Social Media Launch & Campaign Strategy for a Caribbean Carnival The Objective: To build ground-up brand awareness, foster community engagement, and drive early ticket sales for a high-energy summer festival across IG, TikTok, and Facebook. The Strategy: I developed a multi-platform content ecosystem focusing on visual storytelling, relatable short-form skits, and an incentivized viral giveaway campaign. I utilized AI ideation for campaign hooks and designed highly shareable assets. The Deliverables: A comprehensive brand mood board, a 7-day multi-channel content calendar, creative video/graphic mockups, and a detailed community engagement protocol.
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A graphics designed using canva for a make up brand for an Instagram feed post. It shows layout skills and an understanding of value-add content. It’s a post that people will "Save" for later reference, which boosts IG engagement. It combines aesthetics with marketing psychology.