Ali Hassan's Work | ContraWork by Ali Hassan
Ali Hassan

Ali Hassan

WordPress & WooCommerce Developer | SEO Expert

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Cover image for A client needed a high-performing
A client needed a high-performing wellness travel site built with Elementor Pro. They required precise, mobile-responsive layouts and a simple way to manage dynamic frontend "Offers" without needing a developer for every update. Here is how I engineered the solution: 1. Custom Architecture: Built a lightweight, custom Elementor Pro foundation optimized for speed and structured perfectly for technical SEO. 2. Dynamic Content Integration: Utilized Advanced Custom Fields (ACF) to create Custom Post Types. This empowered the client to easily add, edit, or remove custom travel offers directly from their dashboard without touching a single line of code. The result was a fast-loading, highly dynamic website. The successful launch not only met all requirements but led to a 5-star review and an ongoing, long-term technical partnership.
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Cover image for A client's website was suffering
A client's website was suffering from severe load delays and failing Core Web Vitals, which actively harmed their Google rankings and user retention. Here is how I engineered a high performance turnaround: 1. Forensic Speed Audit: Conducted a deep dive to identify and eliminate render blocking JavaScript. 2. Advanced Caching Setup: Configured robust server side caching to drastically improve load times. 3. Next Gen Media Conversion: Executed a site wide conversion of heavy images into WebP formats, cutting page weight significantly with zero quality loss. The site now achieves stable 90+ Google PageSpeed Insights scores on both mobile and desktop. All Core Web Vitals errors are fully resolved, and organic search visibility is restored.
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Cover image for A client's Elementor Pro editor
A client's Elementor Pro editor was completely frozen on the loading screen, bringing all website design updates and content publication to a sudden halt. I initiated an emergency technical audit to isolate the root cause. Here is how I resolved the crisis: 1. Plugin Auditing: Identified and safely disabled conflicting legacy plugins that were breaking the live environment. 2. Server Optimization: Diagnosed and resolved severe PHP memory limit constraints that were choking the builder. 3. Systematic Debugging: Optimized the server configuration to ensure the backend remains highly stable. Full functionality to the Elementor builder was instantly restored, preventing future crashes. I also provided the client with a clear, jargon free breakdown of the failure so they knew exactly what was fixed.
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Cover image for A recent client needed an
A recent client needed an urgent, site-wide SEO overhaul. Their organic visibility was suffering due to generic meta tags and a poor internal linking structure, and they needed a solution fast. Here is how I tackled the tight deadline and delivered a fully optimized site: 1. Rapid Forensic Audit: I started by mapping out the entire site architecture to pinpoint keyword opportunities and establish a targeted strategy. 2. Custom Meta Optimization: I engineered high-converting meta titles and descriptions across the board to boost organic click-through rates. 3. Siloed Internal Architecture: I built a logical internal linking structure to distribute page authority effectively, making it easier for Google to crawl and users to navigate. The project was delivered well ahead of the strict deadline. The website is now structurally sound, fully optimized for search engines, and ready to scale organic traffic.
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