Muneeb Bhatti
CEO and Founder at ZeroX
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Behind the scenes of shipping a client web app: the launch checklist I trust is boring on purpose. Before anything goes live I check the same five things, backups, permissions, error alerts, a rollback plan, and one real user walking through it end to end. No heroics, no...
Build-in-public: this week I stopped selling AI automation as a project and started selling it as a weekly operating rhythm. One agency client now gets a fixed weekly check, pipeline cleaned, follow-ups chased, broken automations fixed, before anything new gets built. The shift...
Portfolio note: a client recently asked me to rebuild a reporting dashboard they already had, and I talked them out of it. Their real problem was not the dashboard, it was that nobody owned the weekly follow-up behind it, so the numbers went stale every Monday. We fixed the...
Quick tip from client work: every automation needs an owner and an off switch. I have seen agencies ship a workflow, celebrate, then nobody owns it when it breaks, and nobody knows how to pause it without breaking three other things. So before anything goes live, I name one...
Hot take: most AI freelancers lose deals in the discovery call, not on price. They open with tools, demos and a stack diagram, and the client hears one thing: another person selling software. The client already has tools. What they do not have is someone willing to tell them the...
