M. Shoukat 's Work | ContraWork by M. Shoukat M. Shoukat
AI Commercial & UGC Video Creator | Premiere Pro Video Edit
ASHEN FRONT — AI Cinematic Action Film
Project Type: Independent Cinematic Film Concept
Category: AI Video Generation, Cinematic Storytelling, AI Filmmaking & Video Editing
Final Runtime: 1 Minute 48 Seconds
Video Style: Photorealistic Cinematic Action-Thriller
Production Tools: ChatGPT, ChatGPT Image Generation, Google Flow, Adobe Premiere Pro
Project Overview
ASHEN FRONT is an original AI-assisted cinematic action-thriller film concept created to demonstrate how generative AI, cinematic storytelling, sound design, and professional video editing can be combined to produce a cohesive film-style experience.
The story takes place in a modern city bordering a mysterious jungle. When a military commander disturbs an ancient containment system, a powerful predatory creature awakens and threatens the city. A former rescue operative, a wildlife-signal scientist, and a jungle guardian become involved in a dangerous confrontation as police and tactical response teams attempt to contain the escalating threat.
The project was designed to feel like a cinematic movie trailer rather than a collection of unrelated AI-generated videos. It combines character-driven storytelling, environmental world-building, creature action, human combat, suspense, dialogue, and cinematic sound.
The completed film has a final runtime of 1 minute and 48 seconds.
Client / Business Information
This is an independent creative concept project, not a commissioned production for an external business. The fictional film concept, characters, story, visual direction, and production workflow were developed specifically to demonstrate my AI filmmaking and post-production capabilities.
The project showcases a workflow that can be adapted for cinematic trailers, entertainment concepts, promotional videos, branded storytelling, short films, and creative video campaigns.
My Role & Responsibilities
I managed the creative planning and production workflow, from developing the initial story concept to assembling the final cinematic video.
Creative Direction & Story Development
Developed the original action-thriller concept, narrative progression, and cinematic atmosphere.
Planned the story around suspense, mystery, creature reveals, character confrontations, and action sequences.
Structured the narrative into short, individually generated scenes that could be assembled into a continuous film.
Designed the relationship between the city, jungle, research ruins, and industrial locations.
AI Character & Visual Development
Established visual identities for the main characters: Aiden Cross, Dr. Maya Sen, Rhak Torr, Commander Voss, and Varka.
Created supporting visual references and character concepts using ChatGPT image generation.
Defined character appearance, wardrobe, identifying features, environment, lighting, and visual continuity requirements.
Prepared scene-specific prompts to help preserve character identity and the established visual style across generated clips.
AI Video Generation & Direction
Used Google Flow to generate short cinematic video clips using detailed prompts and visual references.
Directed camera movements, shot composition, character blocking, action choreography, pacing, and scene transitions through prompt design.
Specified realistic movement, weight, momentum, environmental interaction, and physical contact for character and creature action.
Developed prompts for city environments, jungle sequences, creature reveals, police operations, rescue scenes, and combat.
Iteratively reviewed generated footage and refined scene instructions to improve continuity, motion quality, and visual consistency.
Dialogue, Voice & Sound Design
Planned dialogue for individual characters according to their personalities, roles, and emotional states.
Used Google Flow's audio generation workflow to create dialogue and sound alongside the video clips.
Directed character voice qualities, including vocal tone, pitch, delivery, accent, pacing, and emotional intensity.
Planned environmental ambience, creature vocalisations, footsteps, vehicle sounds, impacts, electronic effects, and cinematic background music.
Designed audio cues to support the dramatic progression of the story and the timing of visual actions.
Professional Video Editing & Post-Production
Used Adobe Premiere Pro to assemble the generated clips into a continuous cinematic film.
Selected, arranged, and trimmed scenes to establish narrative flow and maintain the final 1:48 runtime.
Refined pacing and transitions between city, jungle, creature-action, and character-confrontation scenes.
Integrated the generated dialogue, sound effects, environmental ambience, and music with the visual action.
Worked toward consistent colour, atmosphere, audio balance, and cinematic presentation across footage generated in separate sessions.
Tools & Technologies
ChatGPT
Used for story development, cinematic planning, character design documentation, shot breakdowns, prompt engineering, dialogue writing, sound planning, and continuity instructions.
ChatGPT Image Generation
Used to develop visual concepts and supporting character or scene references for the AI video production workflow.
Google Flow
Used to generate the cinematic video clips from detailed prompts and visual references, with generated dialogue, character voices, ambience, and sound elements incorporated into the production workflow.
Adobe Premiere Pro
Used for video assembly, trimming, sequencing, pacing, transitions, audio integration, and final post-production.
Production Workflow
1. Concept & Pre-Production
I developed the fictional film concept and mapped out the story into short cinematic scenes. Each scene was planned around a specific narrative purpose, such as establishing the city, introducing the antagonist, revealing the creature, escalating the danger, or setting up the final confrontation.
2. Character & Environment References
I developed the main character designs and supporting visual references. I defined recurring visual characteristics and prepared continuity instructions for reuse during video generation.
3. Prompt-Driven Video Production
I used Google Flow to generate individual 8-second source clips. Each scene prompt specified the intended action, camera angle, movement, character performance, environment, lighting, dialogue, and sound direction.
4. Iteration & Quality Control
I reviewed generated footage for facial consistency, wardrobe changes, creature anatomy, movement, physical interactions, scene continuity, and audio timing. I refined prompts and selected suitable generated footage for the edit.
5. Editing & Sound Integration
I brought the selected clips into Adobe Premiere Pro, arranged them in story order, trimmed the footage, and integrated dialogue, environmental audio, effects, and music to create a continuous cinematic experience.
6. Final Assembly
I completed the final edit as a 1-minute-48-second cinematic action film, bringing together the separate AI-generated scenes into a unified narrative with a consistent visual direction and escalating dramatic tension.
Creative & Technical Challenges
Character Consistency Across AI-Generated Clips
Generating scenes separately can lead to changes in facial identity, clothing, equipment, and creature anatomy. I addressed this through saved character references, detailed identity constraints, and repeated continuity instructions.
Realistic Motion & Physics
Creature movement and hand-to-hand action require coherent weight, balance, contact, acceleration, and momentum. I used detailed action choreography and physical constraints in the prompts to guide the generated motion toward a more believable live-action appearance.
Audio & Voice Continuity
Each character needed a distinct vocal identity that matched their personality and on-screen performance. I planned individual voice characteristics and scene-specific delivery instructions, along with sound effects and ambience that supported the action.
Cohesive Storytelling
Each generated clip had to communicate a clear story beat while connecting naturally to the next scene. I planned opening and ending compositions, character motivations, transitions, and sound cues to make the finished film feel more continuous.
Final Deliverable
The final deliverable is a 1-minute-48-second AI-assisted cinematic action film combining original story development, character-driven scenes, realistic environments, creature action, generated dialogue and sound, and professional video editing.
The project demonstrates my ability to manage a creative AI video workflow across planning, prompt engineering, visual generation, character continuity, audio direction, and post-production.
Skills Demonstrated
AI Filmmaking & Generative Video Production
Cinematic Storytelling & Creative Direction
AI Prompt Engineering
Character & Environment Consistency Planning
Shot Planning, Camera Angles & Motion Direction
AI Dialogue & Voice Direction
Cinematic Sound Design & Audio Integration
Adobe Premiere Pro Video Editing
Action Sequence Planning & Visual Continuity
AI Video Workflow Management
Project Outcome
ASHEN FRONT demonstrates how AI-generated visuals and audio can be shaped through structured creative direction and post-production into a unified cinematic experience.
My focus throughout the project was not simply to generate individual clips, but to connect them through story, character continuity, camera movement, physical action, dialogue, sound, and editing.
The result is a cinematic concept film that showcases my workflow for producing AI-assisted entertainment and high-impact visual storytelling. Café Joyeux — AI-Assisted Promotional Video Production
Project Type: Brand Promotional Video / AI Video Production / Video Editing
Role: AI Video Creator, Creative Planner, Prompt Engineer & Video Editor
Tools Used: ChatGPT, Google Flow, Adobe Premiere Pro
Project Overview
I developed an AI-assisted promotional video concept for Café Joyeux, an inclusive café and coffee brand built around quality coffee, human connection, and workplace inclusion.
The objective was to create a visually engaging advertisement that highlights the brand's distinctive yellow-and-black visual identity, original mascot-style illustrations, coffee preparation, branded cups, coffee products, and welcoming café atmosphere.
Following the client's feedback to make the advertisement more brand-focused and playful, I worked on a creative direction that combines realistic café scenes with hand-drawn illustrations, coffee-bean doodles, heart accents, and product-focused animation.
The visual approach was designed to feel warm, authentic, recognisable, and consistent with Café Joyeux's identity.
My Role & Responsibilities
1. Creative Planning & Storyboarding
Developed the advertising concept and visual direction.
Planned the sequence of scenes, from brand introduction and coffee preparation to customer experience, product presentation, and the final logo animation.
Structured the advertisement into individual video clips, each generated with an 8-second duration.
Planned transitions and visual continuity between scenes.
2. AI Prompt Engineering
Used ChatGPT to develop the creative concept, prepare the storyboard, write detailed Google Flow prompts, and refine instructions for individual scenes.
Created specific prompts for camera movement, shot composition, lighting, human actions, object physics, and motion control.
Developed continuity instructions to help maintain consistent branding, colours, products, equipment, and environments across clips.
Refined prompts in response to generation issues and client feedback.
3. AI Image Generation & Visual References
Used ChatGPT for image generation and visual reference development.
Created vertical reference images for individual scenes before video generation.
Used reference images to guide product placement, coffee preparation, customer interactions, and brand-focused compositions.
Worked to maintain Café Joyeux's yellow-and-black palette, original mascot style, packaging appearance, and visual consistency.
4. AI Video Generation
Used Google Flow to convert reference images and detailed prompts into individual video clips.
Generated 8-second source clips covering coffee preparation, espresso extraction, latte art, customer experiences, café interactions, product displays, and logo animation.
Iteratively refined prompts to improve movement, realistic physics, transitions, and consistency between scenes.
Focused on natural hand movements, realistic coffee preparation, smooth camera motion, and controlled product animation.
5. Professional Video Editing in Adobe Premiere Pro
Imported and organised the generated video clips in Adobe Premiere Pro.
Reviewed the footage and selected the relevant portions for the final sequence.
Trimmed and arranged clips in the intended narrative order.
Joined the separate AI-generated clips into one cohesive promotional video.
Refined pacing, scene transitions, visual continuity, and overall presentation.
Prepared the assembled video as a unified brand-focused advertisement.
Production Workflow
Step 1 — Research & Planning: Reviewed the brand's public website, visual identity, coffee products, and available reference material.
Step 2 — Storyboarding: Planned the scenes and defined the visual purpose of each clip.
Step 3 — Image Creation: Generated scene-specific reference images and established the intended composition.
Step 4 — Prompt Engineering: Wrote detailed Google Flow prompts specifying actions, motion, physics, brand continuity, and camera behaviour.
Step 5 — AI Video Generation: Generated individual 8-second clips using Google Flow and supplied reference images.
Step 6 — Review & Refinement: Reviewed generated results and adjusted prompts where movement, branding, or visual consistency needed improvement.
Step 7 — Final Editing: Used Adobe Premiere Pro to trim, sequence, join, and refine the clips into one complete promotional video.
Tools & Their Purpose
ChatGPT
Creative planning and storyboarding
Prompt engineering for Google Flow
AI image generation
Visual direction and continuity instructions
Refinement of scenes and motion requirements
Google Flow
Image-to-video generation
AI-generated promotional footage
Camera and object movement based on reference images and prompts
Iterative clip generation and visual experimentation
Adobe Premiere Pro
Video editing and clip trimming
Scene sequencing and assembly
Transitions and pacing
Visual continuity and final presentation
Creative Direction
The advertisement combines realistic coffee-making scenes with Café Joyeux's distinctive brand-inspired illustration style.
Key visual elements include:
Yellow-and-black brand colours
Mascot-inspired drawings and playful coffee doodles
Coffee beans, grinders, espresso machines, and latte art
Branded cups and coffee packaging
Warm café lighting and lifestyle-focused scenes
A dedicated product showcase and logo-led ending
Particular attention was given to realistic physics and movement, including coffee grinding, espresso extraction, milk pouring, cup handling, customer interactions, and product animation.
Final Deliverable
An AI-assisted, vertical short-form promotional video assembled from individual 8-second generated clips and edited in Adobe Premiere Pro.
The project demonstrates my workflow across creative planning, AI image generation, prompt engineering, reference-based video generation, motion refinement, brand-focused visual storytelling, and professional post-production.
Project Focus: AI Video Production | Promotional Advertising | Brand Storytelling | Prompt Engineering | Google Flow | Adobe Premiere Pro CJ Juice Bar — AI-Generated Promotional Video Ad
Project Type: AI Video Production · Commercial Advertising · Product Videography · Video Editing
Client: CJ Juice Bar
Deliverable: Vertical promotional video for social media
Format: 9:16 vertical Reel
AI Video Clips: Approximately 8 seconds per clip
Tools: ChatGPT, AI Image Generation, Google Flow (Veo 3.1), Adobe Premiere Pro
Project Overview
CJ Juice Bar is a juice and fresh-fruit business that serves customers with fruit-based refreshments. The objective of this project was to create an engaging, visually appealing promotional video showcasing the business, fresh fruit preparation, juicing process, finished drinks, and product presentation for social media marketing.
I developed an AI-assisted video production workflow that combined creative planning, image generation, reference-guided video creation, and professional post-production editing. The focus was on creating realistic commercial visuals while maintaining consistent branding, product appearance, and the overall visual identity of CJ Juice Bar.
My Role and Responsibilities
I managed the creative and technical production workflow, including:
Creative Direction: Planned the advertising concept, visual style, shot sequence, and overall storytelling for the promotional video.
AI Prompt Engineering: Used ChatGPT to develop detailed prompts for individual scenes, define visual constraints, and improve the consistency of AI-generated footage.
Visual Reference Creation: Used AI image generation to create scene references and visual starting points for video production.
AI Video Generation: Used Google Flow with Veo 3.1 to generate short video clips of approximately eight seconds each from reference images and carefully structured prompts.
Brand Consistency: Worked to preserve the original CJ Juice Bar logo, store environment, product presentation, and visual identity across the generated scenes.
Product-Focused Cinematography: Designed close-up and macro-style shots emphasizing fresh fruit, hands-on preparation, juicing equipment, juice pouring, and branded drink presentation.
Continuity Management: Developed scene-specific instructions to reduce unwanted changes in ingredients, objects, clothing, environment, and branding between clips.
Video Editing and Assembly: Used Adobe Premiere Pro to arrange, connect, and edit the individual clips into one cohesive promotional video.
Final Post-Production: Refined the sequence, pacing, transitions, and overall visual flow to create a polished vertical advertising asset.
Tools and Technologies
ChatGPT — Creative planning, storyboard development, prompt engineering, scene descriptions, and troubleshooting AI-generated video inconsistencies.
AI Image Generation — Creation of visual references and starting-frame concepts to guide the appearance and composition of individual scenes.
Google Flow / Veo 3.1 — Generation of short, reference-guided AI video clips for the advertisement.
Adobe Premiere Pro — Video editing, clip sequencing, transitions, pacing, and final assembly of the complete promotional video.
Production Workflow
1. Creative Planning and Storyboarding
I translated the client's requirements into a structured commercial sequence, identifying the key scenes needed to communicate the business and showcase its products.
2. Reference Image Development
I prepared visual references to guide the composition, store environment, fruit presentation, equipment, and branding for individual shots.
3. AI Video Production
I generated individual clips in Google Flow using Veo 3.1. Each clip was designed around a specific action, with prompts controlling camera framing, motion, scene continuity, and visual details.
4. Quality Control and Refinement
I reviewed the generated footage for inconsistencies such as incorrect branding, changing objects, unnatural hand movements, ingredient duplication, and discontinuities between scenes. I refined prompts and reference instructions to improve the results.
5. Professional Video Editing
I imported the selected clips into Adobe Premiere Pro, arranged them in the planned sequence, connected the scenes, and refined the pacing and transitions.
6. Final Video Assembly
I combined the individual AI-generated scenes into a cohesive vertical promotional video suitable for social media marketing.
Creative Approach
The project focused on using AI as part of a controlled commercial production workflow rather than generating unrelated scenes. Each shot was planned to support the overall advertisement, while reference images and structured prompts helped guide the visual continuity.
The visual direction emphasized realistic fruit textures, natural hand movements, close-up product details, recognizable CJ Juice Bar branding, and a consistent commercial aesthetic.
Project Outcome
The completed workflow brought together AI-assisted creative development, reference-based video generation, and professional editing to produce a unified promotional video for CJ Juice Bar.
The project demonstrates my ability to combine generative AI tools with conventional video-editing techniques to develop branded advertising content, manage multi-scene visual continuity, and transform individual short clips into a complete marketing video.
Services: AI Video Ads · AI Video Generation · Prompt Engineering · Creative Direction · Storyboarding · Product Advertising · Brand Visual Consistency · Adobe Premiere Pro Editing · Social Media Video Production Pasta Vicolo — AI-Powered Food Commercial & Brand Video Production
Project Type: AI Video Production · Food Commercial · Product Advertising · Video Editing · Brand Animation
Project Overview
Pasta Vicolo is a fresh pasta business focused on preparing pasta using specialized pasta-making equipment, cooking it, packaging it, and serving it to customers. The brand combines fresh pasta preparation with an inviting food experience and distinctive yellow-and-white packaging.
For this project, I developed a visually consistent promotional video showcasing the Pasta Vicolo experience, from fresh pasta production and preparation to cooking, takeaway packaging, and customer dining.
My objective was to create an appetizing, professional food advertisement using AI-assisted image and video generation, supported by detailed visual planning, controlled scene direction, and final editing in Adobe Premiere Pro.
Business Website: https://pastavicolo.com/
Instagram: https://www.instagram.com/pasta_vicolo/
My Role & Responsibilities
I handled the creative planning and video production workflow, combining AI-generated visual assets with professional video editing.
My responsibilities included:
Creative Direction & Storyboarding: Planned the commercial's visual sequence, including fresh pasta production, preparation, cooking, packaging, serving, customer dining, and the final branded product shot.
AI Prompt Engineering: Used ChatGPT to develop detailed image-generation prompts, video prompts, scene instructions, and consistency requirements for individual clips.
AI Image Generation: Created visual assets and reference images to establish the appearance of the pasta, preparation process, takeaway packaging, food presentation, and brand-focused scenes.
AI Video Generation: Used Google Flow with prepared prompts and reference images to generate individual video clips, each approximately 8 seconds long.
Visual Consistency Management: Refined prompts to maintain consistent pasta shapes and colors, packaging, brand placement, kitchen environments, utensils, and hand movements across scenes.
Motion & Physics Direction: Specified realistic food movement, gravity, object interactions, hand movements, smooth camera motion, and natural cooking and serving actions.
Brand Animation Planning: Developed animation concepts for the Pasta Vicolo logo and branded takeaway packaging, emphasizing the original gold-and-black logo colors and circular outline.
Professional Video Editing: Used Adobe Premiere Pro to arrange the generated clips, connect scenes, refine timing, and assemble the individual shots into one cohesive promotional video.
Tools & Technologies
ChatGPT — Creative planning, storyboard development, prompt engineering, scene descriptions, image-generation instructions, and visual consistency planning.
Google Flow — AI-assisted video generation using detailed prompts and reference images to produce individual food-commercial clips.
AI Image Generation — Creation of visual references and promotional food imagery for pasta preparation, cooking, packaging, and brand presentation.
Adobe Premiere Pro — Video editing, clip sequencing, transitions, timing adjustments, and final assembly of the generated footage into a unified commercial.
Production Process
1. Creative Research & Visual Planning
I reviewed the business website, Instagram presence, and supplied pasta-making reference footage to understand the brand's products and visual direction. I then planned a sequence that communicates the complete fresh-pasta experience.
2. Reference Image & Prompt Development
I used ChatGPT to develop detailed prompts and generate visual concepts for the required scenes. Each scene was planned with specific instructions for framing, lighting, pasta appearance, packaging, branding, and realistic movement.
3. AI Video Clip Generation
I supplied Google Flow with the prepared prompts and reference images to generate individual clips of approximately 8 seconds each. The scenes covered pasta production, handling and preparation, cooking with sauce and ingredients, filling takeaway boxes, adding customer utensils, and presenting the food to customers.
4. Consistency & Motion Refinement
I refined prompts to reduce unwanted changes between generated scenes. Particular attention was given to pasta shape and color, the original-style Pasta Vicolo branding, takeaway box design, hand positioning, food physics, object interactions, and natural movement.
5. Editing & Final Assembly
I imported the generated clips into Adobe Premiere Pro, arranged them in the intended narrative order, connected the scenes, and refined the pacing to create one continuous promotional video rather than a collection of unrelated AI clips.
6. Branded Closing Sequence
I planned a branded product ending featuring the Pasta Vicolo logo and takeaway packaging. The visual direction focused on the original gold “Pasta” script, black “VICOLO” lettering, circular outline, and recognizable yellow-and-white box design.
Key Deliverables
AI-generated food and product reference imagery.
Individual AI-generated promotional video clips.
Fresh pasta production and preparation scenes.
Cooking and food-presentation visuals.
Branded takeaway packaging and utensil-placement scenes.
Customer dining and food-experience scenes.
Pasta Vicolo logo-animation concepts.
A cohesive promotional video edited in Adobe Premiere Pro.
Project Outcome
The project brought together AI-assisted creative development, reference-based video generation, visual consistency planning, and professional editing in a single production workflow.
The result is a food-commercial concept designed to communicate freshness, preparation, product appeal, recognizable branding, and the customer dining experience through a sequence of coordinated visual scenes.
This project demonstrates my ability to combine AI image generation, prompt engineering, AI video production, motion planning, brand-focused visual direction, and Adobe Premiere Pro editing to develop promotional content for a food business.
Skills Demonstrated
AI Video Production · AI Image Generation · Prompt Engineering · Creative Direction · Storyboarding · Food Commercial Production · Product Advertising · Visual Consistency · Motion Direction · Brand Animation Planning · Adobe Premiere Pro · Video Editing