Muhammad Usama Malik
Turning creative concepts into powerful visual solutions
Case Study Xbox Logo Redesign
The Box Concept: This redesign challenges the long-standing circular Xbox emblem by reconstructing the mark into an actual three dimensional box or a cube shape aligning the visual identity directly with the brand name itself.
Design Rationale:
The Current Xbox logo is sphere a green circular orb with a swoosh. While iconic there's a fundamental disconnect: the brand is called "Xbox" yet its a symbol has actually represented a box. a Sphere communicates motion, energy, and continuity but not the literal geometry the name promises.
3
1
52
Concentrated Fabric Softener designed for Taj UAE based brand.
0
41
Designed logo and brochure to understand the business.
0
59
Frenchos Peri Peri Grilled Chicken Restaurant in England UK based, revamp the logo design and branding for the restaurant and miscellanies .
0
74