Had a blast designing this landing page for Repetio, a lead automation tool that helps sales teams stop losing deals in the pipeline.
Went with a bold orange forward color palette to give the brand energy and warmth, instead of the usual cold, corporate SaaS blue. It felt more human, more approachable. Like a tool built by people who actually get sales pain, not just another dashboard.
A few branding choices I leaned into:
🍊 Warm orange as the hero color, stands out and feels energetic
👋 Real faces (team + customer) for instant human connection
📐 Playful tilt on the product UI to break the monotony
✨ Soft gradient blending to tie photography and UI together
Overall goal was to make the brand feel friendly and fast, matching the product's promise of automation without the boring enterprise feel.
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User Engagement and Conversion Optimization for Lumica
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CNCPT® Designer Portfolio
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Boosting Digital Product Sales Through Funnel Redesign
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