Muhammad Riffai
Crafting sleek edits, dynamic visuals, and high-impact video
Ready for work
Muhammad is ready for their next project!
Experimental Video Ads for Ananda Soul😊
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On an island where beauty is born from ritual and tradition,
Ananda Soul comes to life. Each piece is inspired by the spirit of Bali, crafted into a modern expression of timeless elegance.
More than jewelry, it is energy, meaning, and beauty becoming one with you.
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The editing focuses on clean compositions, soft lighting, and smooth pacing to create an engaging yet effortless viewing experience. Subtle motion, bright tones, and playful transitions were used to reflect confidence and comfort showing that acne care doesn’t have to feel heavy or complicated.
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Editing this AMG Mercedes experience at Jakarta International Circuit was a rush in itself.
From roaring engines to split-second moments, every frame was sculpted to feel as fast as the track.
Proud to handle the full video edit for this event.
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OCEAN BOTTLE — Documentary Film
A short documentary about Jakarta’s growing plastic waste crisis and the inspiring story of a local woman who builds a waste bank to protect her community and the environment. Through her grassroots movement, discarded plastic becomes education, opportunity, and hope — proving that real change can start from one person with a mission.
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In this VOGUE x Dyson campaign, My editing approach focused on building a smooth, filmic rhythm: carefully choosing shots, shaping the emotional flow, and allowing each moment to breathe. With clean transitions and deliberate pacing, the sequence highlights both the product’s sophistication and the model’s presence on screen.
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For this collaboration between VOGUE and Samsung, I was responsible for shaping the final narrative through video editing. The project aimed to combine VOGUE’s high-fashion aesthetic with Samsung’s sleek, modern brand identity, resulting in a polished and visually stylish campaign piece.
My work focused on refining the pacing, enhancing the flow of each scene, and crafting smooth transitions that support the overall mood of the campaign. By carefully selecting shots and building a strong visual rhythm, I ensured the final edit highlighted both the product and the artistic direction of the shoot. The outcome is a clean, elegant, and engaging video that reflects the premium feel of both brands.
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A featured segment on TechStorm TV Singapore exploring The Art of Investing. I handled the full editing process for this piece from assembling the narrative to refining pacing and visuals to create a clear, engaging, and informative viewing experience.
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