Muhammad Muneeb

How do you actually build a luxury bag assortment that sells — not just one that looks good?

I broke it down into a 5-role framework after analyzing 30+ designer brands for TRÉSORI:

🔹 The Volume Engine (e.g. Michael Kors) — drives traffic & first sales 🔹 The Catalogue Anchor...

Been deep in Shopify builds lately — most recently my own brand, TRÉSORI, a luxury fashion e-commerce store. Palo Alto theme, 26 smart collections, multi-market setup (EUR for Cyprus/Greece), Klarna + digital wallets, and a full custom brand system (typography, palette, animated...

Winning product research, systemized 📊 Before sourcing anything for TRÉSORI, I built out a structured evaluation sheet — scoring potential products against demand signals, margin potential, supplier reliability, and market saturation. No guesswork, no "trending on TikTok so...

Behind the scenes on TRÉSORI 🖤 Building out the homepage in Shopify's Palo Alto theme — dialing in the hero imagery, layout sections, and that quiet-luxury feel before launch. Every block gets tuned by hand: hero banner, collection lists, custom content, image accordions — all...