Umar Farooq's Work | ContraWork by Umar Farooq
Umar Farooq

Umar Farooq

SaaS Motion Designer | Product Demo Videos • Explainers

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Followed by Bella Rizp S, Seth D, and Yev L

Lahore, Pakistan

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Lahore, Pakistan

2D motion design built for clarity and conversions. View portfolio & book projects: umarfarooq.work (http://umarfarooq.work)#SaaS #ProductExplainer #UIMotion
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One of the first SaaS videos I created, SaasyPOS. Looking back, I can see how much my style and approach have evolved since then. But this project was an important part of the journey. Always good to look back and see the progress.
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What a SaaS motion project looks like behind the scenes. The final video might look simple. But behind a few seconds of animation, there can be a lot happening: → Designing the UI → Building the scene in After Effects → Setting up layers and timing → Animating interactions → Refining transitions and movement → Making sure every element supports the story This was from a recent product video I created for LTAI. The goal wasn't to make the UI move just for the sake of movement. It was to make the product experience clear, engaging, and easy to follow. That's the part of motion design I enjoy most: Making complex software feel simple.
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🚀 My Lovable Challenge submission: Airix Services I built Airix Services, a Lahore-based AC repair and service business, to solve a simple problem: customers often have to call or message back and forth just to explain an AC issue, find an available time, and get their service booked. With Airix, customers can explain what’s wrong with their AC, get guided through the booking process, choose from real available slots, and stay updated through confirmation. Behind the scenes, the business owner can manage requests, appointments, technicians, and customer updates, while technicians can view assigned jobs and keep customers informed. Built with Lovable. 🔗 Live project: https://airix-services.lovable.app/ I’ve also included demo access so the experience can be explored directly. Thanks to @Lovable for the challenge!
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