pro
Eniola Adegbesan
Email Marketing Expert. Web Design. Framer .Shopify.Klaviyo
Ready for work
Eniola is ready for their next project!
Interactive Product Spotlight
Start: Day 1 was dedicated to UX. I designed custom "Shop the Look" hotspots in Figma to allow for frictionless browsing within the email body.
End: By Day 3, the final build featured high-converting "Buy Now" triggers and a sleek grid layout. This streamlined showcase reduced the customer path-to-purchase from four clicks to two.
After i was done with this one !
i also made other versions of this design in 2 different images, and a replica brand gudieline as well.
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Seasonal Collection Lookbook
Start: I began Day 1 by defining a cohesive color palette that matched the new collection’s mood, moving away from the client's outdated, cluttered style.
End: On Day 3, I finalized a "mobile-first" showcase with high-impact lifestyle imagery. The final design optimized load times by 40% while maintaining crisp, retina-ready product visuals.
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New Arrival "Hero" Campaign
Start: Day 1 focused on visual hierarchy. I took raw product photography and used Figma to create a "Z-pattern" layout to guide the eye to the CTA.
End: By Day 3, I delivered a responsive Klaviyo template featuring dynamic product blocks. The clean, minimalist design resulted in a 12% increase in click-through rates.
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This project serves as a comprehensive strategic blueprint for an e-commerce brand looking to maximize customer lifetime value (LTV) and stabilize recurring revenue. By moving beyond "batch and blast" newsletters, I designed a multi-stage automation system focused on behavior-based triggers and advanced audience segmentation.
The Strategy
The goal of this architecture is to automate the customer journey from the first touchpoint to the third purchase, reducing churn and increasing the Repeat Purchase Rate (RPR).
Core Deliverables & Implementations
The "Golden State" Automation Suite
Welcome Series (3-Part): A brand-immersion flow designed to convert new subscribers within 48 hours using social proof and tiered incentives.
Advanced Abandoned Checkout: A logic-based flow using "Product Blocks" and dynamic coupons to recover high-value carts.
Post-Purchase Upsell: A "Thank You" flow that segments customers by "Product Category" to recommend the most logical next purchase.
Win-Back Logic: A 90-day re-engagement flow triggered by a lapse in purchase frequency.
There are other more things to share as regards this project
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🚀 Lifecycle Marketing Explained with a short breakown
If you think email marketing is just about blasting "Sale" announcements to your entire list, you’re leaving serious money on the table.
True Lifecycle Marketing is about meeting your customers exactly where they are. It’s the difference between a generic shout and a timely, personal conversation.
From that very first "Hello" to the 10th "Thank you for your order," Klaviyo acts as the GPS for your customer journey. Here’s how it guides them through the stages:
1. The Welcome (Awareness & Acquisition) 🤝
The moment someone joins your list, they are the most engaged they’ll ever be. Klaviyo’s automation ensures they get a warm introduction to your brand story and an incentive to make that first move.
2. The Nurture (Consideration) ✨
Not everyone buys on day one. By using behavior-based triggers—like browsing a specific category—you can send personalized content that answers their unspoken questions.
3. The Conversion (Purchase) 🛒
This is where the magic happens. Abandoned cart flows and "Price Drop" alerts act as gentle nudges that turn "maybe later" into "buy now."
4. The Retention (Loyalty & Repeat) 🔄
The sale shouldn't be the end; it's the beginning. Post-purchase flows, replenishment reminders, and VIP rewards turn one-time shoppers into lifelong fans.
The Bottom Line: You don’t need a massive team to provide a personalized experience. You just need the right data and the right tool.
Klaviyo doesn’t just send emails; it builds relationships at scale.
Are you maximizing your lifecycle flows, or are you still stuck in "Batch and Blast" mode? Let’s talk in the comments! 👇
hashtag#Ecommerce (https://www.linkedin.com/search/results/all/?keywords=%23ecommerce&origin=HASH_TAG_FROM_FEED) hashtag#LifecycleMarketing (https://www.linkedin.com/search/results/all/?keywords=%23lifecyclemarketing&origin=HASH_TAG_FROM_FEED) hashtag#Klaviyo (https://www.linkedin.com/search/results/all/?keywords=%23klaviyo&origin=HASH_TAG_FROM_FEED) hashtag#EmailMarketing (https://www.linkedin.com/search/results/all/?keywords=%23emailmarketing&origin=HASH_TAG_FROM_FEED) hashtag#DigitalStrategy (https://www.linkedin.com/search/results/all/?keywords=%23digitalstrategy&origin=HASH_TAG_FROM_FEED) hashtag#Retention (https://www.linkedin.com/search/results/all/?keywords=%23retention&origin=HASH_TAG_FROM_FEED)
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This is a sample project lovart.ai (https://lovart.ai) helped me create, this it's still ongoing and yes sure it's a live project, not a real project tho, and yes surely working on getting my first project by making use of this wonderful ai tool to execute it
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This is another sample project lovart.ai (http://lovart.ai) helped me create, this it's still ongoing and yes sure it's a live project, not a real project tho, and yes surely working on getting my first project by making use of this wonderful ai tool to execute it
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