Option 2 (Quick Win):
Google Ads for Bag Brand - 3.2X ROAS | Adiora Mart Case Study.
How I got 3.2X ROAS for a $20 student bag store (kqrsac-qk.myshopify.com)
Revenue: $3,984 | Spend: $1,245 | Conversions: 199 | AOV: $20.04
Strategy:
Big city + in-market + competitor keywords...
I moved our bundle next to single option = 22% AOV lift for our bag store (kqrsac-qk.myshopify.com)
Tested on kqrsac-qk.myshopify.com (Adiora Mart - Student Bag Store)
Before: Bundle was hidden below
After: Moved bundle tier next to single (like Replo Collagen structure)
Result:...
I helped a footwear DTC brand cut CPC from $50 to $0.95 - 3.2X ROAS in 90 days
Result:
Budget waste -70%
Sales +153%
3.2X ROAS in 90 days The trick? We stopped bidding on broad keywords. Here's what I did:
Audited their Google Merchant Feed - 60% products disapproved
Rebuilt Shopping...
ADIORA Mart - Fashion eCommerce Store | Facebook Marketplace + Google Shopping
I helped a footwear DTC brand cut CPC from $50 to $0.95
Result: Budget waste -70%, Sales +153%, 3.2X ROAS
The trick? We stopped targeting broad "shoes" and started targeting:
USA/EU buyers already importing from Bangladesh (Volza/Panjiva data)
Big city + in-market + competitor...
