Omar Seyidli's Work | ContraWork by Omar SeyidliOmar Seyidli
Multidisciplinary Graphic Designer / Creative Director
Level Up: Azerbaijan Cybersport Federation
This is where e-sports meets design. From the logo to the mobile app, every element of the Azerbaijan Cybersport Federation branding was crafted to feel fast, futuristic, and alive.
As a concept project, the goal was to explore how a national cybersport federation could stand out with a cohesive, tech-driven identity — combining bold graphics, dynamic layouts, and a futuristic aesthetic to connect gamers, teams, and fans across events, screens, and cities.
It’s not just branding. It’s the next level of e-sports identity.
Colobrator: Mirsadig Aghazade Goal:
Our goal for Flaminco was to shape the cosmetic product not only as a functional FMCG category, but as a part of everyday self-expression. The main approach of the brand was based on creating a flexible and emotional visual world that adapts to the dynamic lifestyle of a young audience.
The open “M” shape used in the visual system symbolizes the free, changeable and adaptive character of Flaminco. This approach ensures that the brand is distinguished not only through color and aesthetics, but also through behavior and energy.
Target:
The main target audience of the brand is the young generation aged 16–25, who are sensitive to visual trends, value self-expression and seek aesthetic value in the products they use daily. Flaminco was formed with a more open and contemporary approach, aimed not only at a female audience, but also at everyone who cares about their appearance and style. The goal was to create a premium brand experience that is more interactive, flexible and able to build an emotional connection in the FMCG and retail market.
Result:
The result was a unified and flexible visual identity system for Flaminco that stood out in retail environments and could be easily expanded across digital platforms. The resulting visual language more strongly reflected the brand’s energy, flexibility and emotional connection with a young audience. The system was developed to serve as a sustainable and adaptive foundation not only for the current product line, but also for future campaigns, new product categories and communication directions. CDP Education - Branding
Core Development Platform is a brand that provides training to company employees in various fields.
Goal
The company aims to become a development platform that not only provides training to companies, but also supports various projects and establishes scholarship programs in the future.
Result
The symbol is based on the concept that development starts from the core. The circular flow represents continuous development, while the open form represents flexibility and scalable systems thinking. This approach positions the platform in a strong position from both a technological and business perspective. Azerbaijan Marketing Association - AMA
Organization: Azerbaijan Marketing Association (AMA)
• Mission: To unite marketing professionals, companies and the business ecosystem on a single platform
• Target audience: Marketers, business owners, companies and international partners
• Style: Modern, innovative, premium, dynamic and minimalist
• Logo text: "Azerbaijan Marketing Association" or "AMA"
https://momentumcreatives.myportfolio.com/ama