Mojisayo Awolesi
UI/UX Designer, building seamless digital experiences
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That’s Right Coaching — Emotional & Psychological Support Landing Page
Overview
That’s Right Coaching is a US-based landing page designed for a coaching platform that supports individuals dealing with emotional, psychological, and personal life challenges. It connects users with professional coaching services that help them navigate stress, anxiety, self-development, and mental clarity through structured guidance.
The goal was to create a calm, trustworthy, and conversion-focused landing experience that encourages users to seek support and book coaching sessions.
Problems
A. Users struggle to find accessible emotional and psychological support online
B. Mental health and coaching services often feel overwhelming or clinical
C. Low trust in online coaching platforms reduces engagement
D. Lack of clarity in service offerings and how coaching works
E. Poor conversion from visitors to booked sessions
Solutions
A. Designed a calm, minimal, and emotionally safe landing page experience
B. Simplified service messaging to clearly explain coaching benefits
C. Built trust through structured content, testimonials, and clear positioning
D. Created strong call-to-action flows for booking and consultation
E. Improved user journey from awareness → understanding → conversion
Tools & Stack
A. Design: Figma
B. Prototyping: Framer
C. Research & Validation: User behavior insights and competitor analysis
D. Focus Areas: Landing page design, UX writing, conversion optimization, trust-building
Outcome
A. Improved clarity and trust in the coaching service offering
B. Increased user engagement through simplified messaging
C. Enhanced conversion flow for booking coaching sessions
D. Delivered a high-converting landing page optimized for emotional comfort and action
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Luminous — Full-Service Digital Agency Platform
Overview
Luminous is a full-service digital agency platform that provides end-to-end solutions across design, software development, SEO, email marketing, and other digital growth services. It is built to help businesses scale faster by giving them access to a centralized team for all their digital needs.
The goal was to create a professional, conversion-focused platform that clearly communicates services, builds trust, and drives client acquisition.
Problems
A. Businesses struggle to find one reliable provider for multiple digital services
B. Agency offerings are often fragmented and poorly structured
C. Lack of clarity in service positioning reduces conversions
D. Weak online presence limits client trust and acquisition
E. No centralized system to showcase services and case studies
Solutions
A. Designed a clear, structured multi-service platform experience
B. Organized services into well-defined categories for easy understanding
C. Built a strong, conversion-focused landing and service flow
D. Improved credibility through clean UI and professional presentation
E. Created a scalable structure for adding future services and case studies
Tools & Stack
A. Design: Figma
B. Prototyping: Framer
C. Research & Validation: Competitor analysis and client behavior insights
D. Focus Areas: UX design, service design, conversion optimization, branding
Outcome
A. Improved clarity and positioning of agency services
B. Increased potential for client acquisition through structured messaging
C. Enhanced trust and professionalism of the brand
D. Delivered a scalable platform ready for growth across multiple digital services
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World Over - Kids Learning Platform (US)
Overview
World Over is a learning platform designed specifically for kids in the United States, offering a wide range of engaging and educational courses. It provides a fun, interactive environment where children can learn new skills, explore different subjects, and grow at their own pace.
The goal was to create a safe, intuitive, and engaging platform that makes learning enjoyable while supporting educational development for young users.
Problems
A. Many learning platforms are not tailored specifically for kids
B. Low engagement due to boring or complex learning experiences
C. Difficulty in navigating educational content for younger users
D. Lack of interactive and fun learning methods
E. Limited personalization for different learning levels
Solutions
A. I designed a kid-friendly interface with simple navigation
B. I introduced interactive and engaging course structures
C. I organized content into clear categories for easy exploration
D. I used visual elements and gamified experiences to boost engagement
E. I created a flexible learning system suitable for different age groups
Tools & Stack
A. Design: Figma
B. Research & Validation: User testing and learning behavior insights
C. Focus Areas: UX design, edtech, gamification, child-friendly interfaces
Outcome
A. Improved engagement and learning retention for kids
B. Simplified navigation and course discovery
C. Delivered a fun and interactive educational experience
D. Built a scalable platform for expanding courses and features
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