Mohamed Kamil
Product Designer. Framer Expert
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Meet Chip! My entry to the Recraft Challenge.
Recraft Project Link (https://www.recraft.ai/project/b4eb88e7-7902-4ca5-be98-dfa17262c601)
Full Project Presentation (https://www.figma.com/proto/vvDLU64S8ODS2Smd2j6GFY/Recraft-Challenge?node-id=0-22&viewport=118%2C236%2C0.18&t=UrZuf4zka6RGgo3Y-1&scaling=scale-down-width&content-scaling=fixed&page-id=0%3A1)
INVISIBLE TO MOST. ESSENTIAL TO ALL. While the whole world sleeps, Chip designs, builds and maintains the tiny infrastructure that keeps nature running smoothly.
From Acorn houses to snail highways, no detail is too small. Someone has to do the small work.
That Someone is CHIP.
The idea is to have a character that has its own universe. He's not a mascot for a brand, he is the brand.
It started from a single idea of having someone who takes care of the hidden world beneath us. Initially it was to have a beaver who builds things as a mascot for a real estate or a construction company, but It evolved into a whole universe.
I primarily used Recraft 4V.1 and V4.1 pro along with folkcraft style attached to it.
It was really fun to use the exploration mode and then stick to one character to build a whole whole around it that too with precision.
Let me know your thoughts in the comments and good luck to everyone else participating <3
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Bake a Film - Figma Design and Framer Development
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