Mohamed Greash
Strategic Brand Designer
New to Contra
Mohamed is ready for their next project!
Turkish brands is more than just an ecommerce solution, It Provides every home with all it needs with a dedicated team to disassemble and install their products in various Arab countries.
THE METAPHOR
We start visual identity work with deep research of brand metaphors and attributes. Turkish Brands came up with ten main attributes to describe themselves, Our collaborative work led us to five main Products: Furniture, Kitchen gadgets, Carpets, Electrical Appliances, Decorations.
THE Challenge
The devil is in the details. To get the right feeling of a visual brand identity even the roundness of corners matters. And sometimes that leads to a design challenge, as it was in our case. The Icon is born to be sharp and edgy. Defining the shape took more time than usual, but at the end of the day we successfully overcame this challenge.
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Designing security you can see.
For Zeroday, a cybersecurity company, the goal was to translate protection, precision, and digital intelligence into a bold visual system.
From logo to UI, social campaigns to outdoor applications, every element was built to communicate trust and authority — consistently, across every touchpoint.
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A symbol of digital defense.
The Zeroday logo was designed to represent protection, precision, and technological intelligence — combining strong geometric structure with a modern, security-driven aesthetic.
A mark built to communicate trust instantly and scale confidently across every platform.
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Branding for DESK — a tech Security company.
Pixel-based identity, custom wordmark, UI direction, and brand assets built for digital environments and product interfaces.
Role: Brand Identity + Art Direction.
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