Simon Gomez

Beyond the product, we’re intentionally working toward a distinct visual identity, something recognizable fast, without explanation.

Not trendy. Not loud. Simple, restrained, a bit raw.

We want people to instantly feel “this is Simple Creatures” when they see it. This is the...

Sharing a snapshot of our product label — v1.

I designed this myself. I’m not a designer, but I do come from e-commerce.

The key tradeoff here was descriptiveness vs brand purity. Early on, we chose clarity: making it obvious what the product is, who it’s for, and what it does....

We’re Simple Creatures. An early-stage brand we’re building around a simple, very universal idea: Men are simple creatures.

That concept is the soul of the project. Everything we’re doing comes from there.

From a strategic point of view, we see a lot of potential in what’s...