Happy Monday!
I was thinking bout something over the weekend.
There's a sentence I hear from business owners quite often:
โ๐ ๐ ๐๐ฒ๐ฏ๐๐ถ๐๐ฒ ๐ถ๐ ๐๐๐ถ๐น๐น ๐๐ผ๐ฟ๐ธ๐ถ๐ป๐ด, ๐๐ผ ๐ ๐ฑ๐ผ๐ป'๐ ๐๐ต๐ถ๐ป๐ธ ๐ ๐ป๐ฒ๐ฒ๐ฑ ๐๐ผ ๐ฐ๐ต๐ฎ๐ป๐ด๐ฒ ๐ฎ๐ป๐๐๐ต๐ถ๐ป๐ด.โ
And honestly, I understand the...
Sometimes, your biggest business problem isn't that people don't know about you.
It's that ๐๐ต๐ฒ๐ ๐ฑ๐ผ๐ป'๐ ๐ฟ๐ฒ๐บ๐ฒ๐บ๐ฏ๐ฒ๐ฟ ๐๐ผ๐.
Think about it.
Someone sees your business on Instagram.
They come across your LinkedIn post.
A friend recommends you.
They hear about...
A business owner asked me recently:
โ๐ช๐ต๐ ๐ถ๐๐ป'๐ ๐บ๐ ๐๐ฒ๐ฏ๐๐ถ๐๐ฒ ๐ด๐ฒ๐๐๐ถ๐ป๐ด ๐ฒ๐ป๐ผ๐๐ด๐ต ๐๐ถ๐๐ถ๐๐ผ๐ฟ๐?โ
Before talking about SEO, ads, or social media, I asked them a different question:
โ๐ช๐ต๐ฎ๐ ๐ต๐ฎ๐ฝ๐ฝ๐ฒ๐ป๐ ๐๐ต๐ฒ๐ป ๐๐ผ๐บ๐ฒ๐ผ๐ป๐ฒ ๐ฎ๐ฐ๐๐๐ฎ๐น๐น๐ ๐ณ๐ถ๐ป๐ฑ๐...
