SIRR Jewelry — "The Journey" Spec Commercial Role: AI Video Director & Lead Editor An atmospheric speculative commercial tracking a sensory journey from a cold European station to a warm Eastern landscape, anchored by recurring geometric motifs. Technical Workflow Visual Continuity: Maintained strict character and asset consistency across extreme lighting transitions using Midjourney and Kling. Match Cutting: Engineered graphic match cuts linking the station clock, puddle reflections, an eye reflection, and a physical luxury pendant. Color Grade Metamorphosis: Structured a fluid palette shift in DaVinci Resolve from a desaturated, industrial blue to a rich, gold-flecked amber warmth. Sound Design & Pacing: Synced fast sensory inserts (prayer beads, incense smoke, textiles) with punchy audio cues before easing into a soft emotional landing.

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Spiro Ibiza — Crowdfunding Campaign Film Role: AI Video Director & Lead Editor A high-conversion promotional film directed for Spiro Ibiza to launch their €72,000 crowdfunding campaign on Goteo.org (http://Goteo.org). The project showcases a hybrid production pipeline, blending cinematic AI generation with traditional brand data visualization. Technical Workflow AI World-Building: Engineered photorealistic B-roll assets using Midjourney and Runway Gen-3 to visualize the product's artisanal texture and competitive edge where live footage didn't exist. Motion Graphics & Compositing: Designed custom map animations and clean financial data overlays to make complex tax deduction models instantly digestible. Sound Design: Mixed authoritative Spanish voiceover with localized, atmospheric ambient beds and a driving electronic track to match the premium, Mediterranean brand identity. The final asset demonstrates how AI can accelerate commercial pipelines, delivering high-end, high-retention marketing assets with strict human editorial control.

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Exploring pacing, atmosphere, and visual storytelling through traditional cinema and documentary production.

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Labirinto: Surreal Environments and AI Fashion Cinematography Role: Director & Creative Technologist Labirinto is an exploration of non-linear storytelling within a digitally constructed, labyrinthine architecture. This project pushes the boundaries of AI environmental design, merging high-fashion aesthetics with surreal, dream-like pacing. As Director, the focus was on "The Architecture of the Mind"—using AI to generate complex, shifting structures that respond to the character’s movement. This study demonstrates the capability to create high-concept visual content for fashion films, art installations, and avant-garde brand campaigns, where the environment is as much a character as the lead protagonist.

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Milu Grutta

Filmmaker & AI Creative Director | Narrative & Commercial AI