Milu Grutta
Filmmaker & AI Creative Director | Narrative & Commercial AI
New to Contra
Milu is ready for their next project!
SIRR Jewelry — "The Journey" Spec Commercial
Role: AI Video Director & Lead Editor
An atmospheric speculative commercial tracking a sensory journey from a cold European station to a warm Eastern landscape, anchored by recurring geometric motifs.
Technical Workflow
Visual Continuity: Maintained strict character and asset consistency across extreme lighting transitions using Midjourney and Kling.
Match Cutting: Engineered graphic match cuts linking the station clock, puddle reflections, an eye reflection, and a physical luxury pendant.
Color Grade Metamorphosis: Structured a fluid palette shift in DaVinci Resolve from a desaturated, industrial blue to a rich, gold-flecked amber warmth.
Sound Design & Pacing: Synced fast sensory inserts (prayer beads, incense smoke, textiles) with punchy audio cues before easing into a soft emotional landing.
1
15
Spiro Ibiza — Crowdfunding Campaign Film
Role: AI Video Director & Lead Editor
A high-conversion promotional film directed for Spiro Ibiza to launch their €72,000 crowdfunding campaign on Goteo.org (http://Goteo.org). The project showcases a hybrid production pipeline, blending cinematic AI generation with traditional brand data visualization.
Technical Workflow
AI World-Building: Engineered photorealistic B-roll assets using Midjourney and Runway Gen-3 to visualize the product's artisanal texture and competitive edge where live footage didn't exist.
Motion Graphics & Compositing: Designed custom map animations and clean financial data overlays to make complex tax deduction models instantly digestible.
Sound Design: Mixed authoritative Spanish voiceover with localized, atmospheric ambient beds and a driving electronic track to match the premium, Mediterranean brand identity.
The final asset demonstrates how AI can accelerate commercial pipelines, delivering high-end, high-retention marketing assets with strict human editorial control.
1
21
Exploring pacing, atmosphere, and visual storytelling through traditional cinema and documentary production.
2
97
Labirinto: Surreal Environments and AI Fashion Cinematography
Role:
Director & Creative Technologist
Labirinto is an exploration of non-linear storytelling within a digitally constructed, labyrinthine architecture. This project pushes the boundaries of AI environmental design, merging high-fashion aesthetics with surreal, dream-like pacing.
As Director, the focus was on "The Architecture of the Mind"—using AI to generate complex, shifting structures that respond to the character’s movement. This study demonstrates the capability to create high-concept visual content for fashion films, art installations, and avant-garde brand campaigns, where the environment is as much a character as the lead protagonist.
1
68
ECLIPSE PARFUM | A Cosmic AI Journey
Dive into the depths of Eclipse Parfum, where the mystery of the cosmos meets the fluid elegance of the deep sea. This AI-animated cinematic piece explores a world of bioluminescence, following a celestial muse through neon waters and starlit voids. Every frame is a study in texture, light, and the electric pulse of a new luxury scent—reimagining the future of fragrance through high-end AI art direction.
Credits:
Author & AI Animator: Milu Grutta
Production: Nahira AI Studios
Eclipse Parfum, AI animation, luxury fragrance commercial, Milu Grutta, Nahira AI Studios, bioluminescence AI, cosmic luxury, perfume art film, underwater AI cinematography, futuristic branding, AI fashion film, electric blue aesthetics, 2026 AI film.
0
73
MG Parfum: Cinematic AI for Luxury Branding
Role:
Creative Director & AI Cinematographer
Project Description:
A study in luxury product visualization, MG Parfum demonstrates the power of AI to create high-impact, premium commercial content. The focus was on "The Art of the Reveal"—using macro cinematography, intentional shadow-play, and liquid simulations to evoke a sense of elegance and exclusivity.
By applying a filmmaker’s eye to lighting and texture, this project bridges the gap between traditional luxury advertising and generative technology. It showcases the ability to deliver broadcast-quality commercial spots that align with high-end brand guidelines and sophisticated aesthetic standards.
0
77
The Mongolian Absolute: Epic Scale & Art Direction
"The Mongolian Absolute" is a showcase of high-fidelity world-building and cinematic atmosphere. Drawing on my background in international cinematography (Nahira Films), this project focuses on the vast, epic scale of the Mongolian landscape, blending traditional "Big Screen" composition with cutting-edge AI tools.
The focus was on intentional lighting, environmental texture, and a specific color palette that evokes a sense of "Absolute" isolation and beauty. It proves that AI can be used to direct high-end commercial and documentary-style visuals that meet the aesthetic standards of modern cinema and luxury brand installations.
0
76
Jackie: Developing Consistent AI Protagonists
1
0
88