pro
Mike Samovarov
UI/UX Design for Startups & Scale-ups | Mobile apps & SaaS
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New branding projects just dropped. Identity systems, packaging design, visual storytelling – every detail crafted to make brands impossible to ignore. This is what we do and are consistanty delivering to clients ✦
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Your product photos are costing you more than you think 💰🔦
Not just in dollars — in conversions.
The average DTC brand spends $30–40 per product shot. Studio booking, photographer, post-processing. Weeks of back-and-forth.
And what do you get? A handful of images. No lifestyle context. No scene variations. No A/B testing fuel.
Meanwhile, visual content drives 60–80% of purchase decisions on a product page.
There's a faster way — and the results are indistinguishable from a real studio shoot.
We built a simple AI pipeline that takes one clean product image and turns it into a full lifestyle scene.
No studio rental. No photographer. No 3-week production cycle.
Here's what the system outputs:
→ Photorealistic lifestyle renders matched to your brand aesthetic
→ Multiple scene variations from a single source image
→ Ad-ready formats across placements (stories, feed, banners)
→ Consistent visual identity across your full SKU catalog
For DTC brands selling on Etsy, Amazon, or their own store — this changes the math entirely.
One product. One upload. Ten assets.
If your visual content is the bottleneck between your product and your next conversion — let's fix that.
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Web Design & UI/UX — Luxury Pet Furniture Brand (https://www.shoprooof.com/) 🐩💫
A $1,200 dog bed deserves a website that feels like $1,200.
The brand had a beautiful product and a website that didn't know it. Our job was to close that gap translating "luxury" into something you could actually feel as a visitor: the weight of the typography, the pace of the scroll, the quiet confidence of a brand that doesn't need to shout.
We built a concept-driven, mobile-first experience around curated storytelling and elevated visuals - the kind of design where every detail signals taste. Personalized checkout, a built-in donation feature, and a seamless flow throughout: nothing accidental, nothing generic.
The result is a digital home that finally matches the physical one it's designed for considered, sophisticated, and unmistakably for the design-conscious pet owner 🏡✨
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🐙 Professional branding materials that effectively communicate the services & values
With the Octopi plugin, you can become "multi-armed" and perform several unrelated operations simultaneously. This image perfectly underlines the brand's emotions - Confidence, Intelligence, Ingenuity, and Empowerment. The octopus eye featured in the logo is the entry point for information. When the user opens the plugin, they wake up their Octopus. And around this metaphor, we built the whole brand with plenty of marketing materials.
✨ This project is the highest awarded by Behance with Blue Ribbon. You are welcome to discover more about this case 👉https://www.behance.net/gallery/165062327/Octopi-Identity-and-Website-for-Trading-and-Finance
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Website redesign for the Atlantic Food (https://atlanticfoods.biz/), family-owned B2B distributor serving restaurants, schools, and hospitality businesses across US.
The goals within the project were:
👉 modernize the corporate website;
👉 improve visual hierarchy, typography, and content flow;
👉 create a cleaner, more trustworthy experience for business customers.
We focused on structuring product categories and service information while highlighting key differentiators—personalized service, chef consultations, delivery flexibility, and a broad catalog of 12,000+ products—helping the brand better compete with large distributors.
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Website for a Digital Fashion Summit ✨
Anually, event is a gathering of up to 400 distinguished individuals with a unique mission: to shape the future of fashion in the digital age.
This event brings together luminaries from the fashion industry, influential trendsetters, and creative digital artists to explore the transformative potential of digital fashion at this pivotal stage.
The summit aims to foster a profound dialogue that bridges the gap between the vibrant digital fashion community and the wider fashion landscape.
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UI/UX design for the first product of a U.S.-focused startup building a nightlife utility app 💃🎊
The app uses live foot-traffic data to show which venues are busiest through a real-time map, rankings, and insights, helping users aged 18–30 decide where to go out.
We designed an iOS-first mobile experience and custom design system, balancing clarity with a sharp, playful tone, while supporting monetization via ads and premium analytics.
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We've worked on the product redesign for KOPILOT.ID (http://KOPILOT.ID), a medical emergency assistant for outdoor enthusiasts.
The product combines a thumbnail-sized NFC tag with an AI system that instantly shares and voices critical medical data in any language when tapped by a smartphone.
What we actualy did here:
- focused on clarifying the product story,
- designed trustworthy UX for high-stress scenarios,
- refined onboarding for medical data input,
- shaped a clear, safety-first visual identity that communicates reliability, speed, and global accessibility.
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Brand identity and UI/UX design with a mascot for an restaurant app 🐱📲
Munch Insights is a New York-based company that offers restaurant owners an app where their customers can place orders, view menus and promotions, and most importantly, join a gamified loyalty program!
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We just automated 500+ product shots. The old way? 3 weeks on set & post-production. Minimum. 🤯 And a budget that made your eyes water.
When the client came to us, we mapped out the real problem, and started looking for something that could actually work at scale. That's how we landed on AI product photography.
So we built an AI-powered pipeline that gives 6–9 angles of any product - same model, same lighting, same feel. One click. Done. ✅
And it doesn't look like a shortcut. It looks like a proper shoot.
The kind of shot that actually makes you pause your doom-scrolling.
Acquisition costs keep climbing. Margins keep shrinking. And most solutions just add more complexity on top.
But here's the thing: product visuals aren't just aesthetics. They're decision-making drivers - right up there with pricing, reviews, and product descriptions.
They shape perception, build trust, and directly influence whether someone buys or bounces.
So instead of spending more to bring users in - convert more of the ones you already have. Better visuals. Higher perceived value. More sales from the same traffic.
That's exactly what we're building for our client.
We're still knee-deep in this project - massive catalog, but the progress? Honestly INSANE.
👇Real question: For anyone else doing big product shoots - what's your biggest time sink? The actual shooting, the editing, or something nobody talks about?
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Web design for British Financial Services 🏦📲
It is a bridge between the world of cryptocurrency and traditional finance. It's a neobank that creates a hassle-free experience for users looking to integrate both worlds into their financial portfolio.
From an innovative approach to user experience, it embodies clarity, simplicity and futurism. As the transport hub allows you to spend time productively, reducing routes, app accelerates the introduction of new earning opportunities and technologies in the crypto space.
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Most “production company” websites look the same - dark, heavy, and honestly… forgettable.
We decided to go in the opposite direction 👉 Just wrapped a website design for a team that builds and operates video systems for concerts, events, and films - basically, the people behind the visuals you actually remember.
Instead of playing it safe, we leaned into bold. Bright colors, sharp contrasts, a bit more energy in every interaction.
The kind of interface that catches your eye in a few seconds - just like their work does on stage and on screen.
Really enjoyed working on this one ☺️✨
If your website doesn’t quite match the level of what you do yet - happy to take a look 📩
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OctoPi Technologies provides a trading automation tool that allows non-programmers to automate their trading process and receive consistent returns.
The product is a plugin for the professional trading and charting platform Sierra Chart. It allows ordinary people with no programming experience to create an automated trading strategy without human interaction or supervision.
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We redesigning Flirt Genius, a startup AI assistant that helps men in the U.S. succeed on dating apps through smarter photos, bios, and AI-generated replies.
The app had strong downloads but low subscription conversion, so our goal was to clarify value, refine UX, refresh brand identity, and optimize the paywall.
Inspired by the confident tone of Crazy, Stupid, Love and Ryan Gosling’s character, we shaped a premium “AI wingman” experience focused on real outcomes—more matches, better conversations, and real dates.
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Logitech is an international company that produces computre peripherals and electronics, including mice, keybords, webcams, and gaming accessories.
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UX/UI design of Navigate Care App, a mobile product that helps users quickly understand what care they need and where to get it.
The app uses AI to guide people from symptom input to personalized care recommendations, nearby providers, insurance-filtered options, cost estimates, and booking.
We focused on designing a clear, calming mobile experience with intuitive flows, strong visual hierarchy, and trust-building UI that simplifies complex healthcare decisions for busy, health-conscious users.
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Zeelander — Redesign of a Luxury Yacht Manufacturer
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