Micheal Odunlami
Website Developer - Wordpress + Elementor
New to Contra
Micheal is building their profile!
Should a brand’s website just look clean, or should it feel like a lifestyle?
When I designed the web experience for Sincerely Jules (https://sincerelyjules.com/) using Figma and WordPress, I knew a rigid, corporate layout would be the wrong answer. Editorial lifestyle brands don't just sell products or content they sell moments, routines, and a specific aesthetic.
Inspired by high-end print magazines and the art of romanticizing the everyday, I wanted the digital identity to feel fluid, intimate, and effortless. By blending elegant serif headings with delicate, hand-drawn script typography, the design invites users to slow down rather than speed through.
That is what makes Editorial Minimalism so powerful. It moves away from generic, boxy web frameworks and leans heavily into curated whitespace, intentional typography, and asymmetric balance. It forces the layout to breathe, making the content feel premium and human.
In an era of hyper-optimized, templated landing pages that all look the same, do you think this editorial approach is the key to building true brand intimacy online?
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Sincerely Jules (Lifestyle Blog & Social Media Integration)
The Challenge
The client needed a chic, elegant lifestyle blog that could seamlessly bridge the gap between her website traffic and her active social media audience without looking cluttered.
The Solution i provided
Aesthetic Design: Developed a minimal, warm-toned layout using WordPress that instantly matches a high-end fashion and lifestyle brand identity.
Visual Social Feed: Created a stylish, custom media grid under a prominent, clean call-to-action: "Follow @SINCERELYJULES". This lets visitors preview her Instagram content directly on the blog.
The Results & Optimization
Clean Layout: Kept fonts simple and sophisticated to let the imagery do the heavy lifting.
Streamlined Footer: Grouped essential social icons right next to important pages (About, Policies, Contact), making it effortless for brands and followers to connect.
Multi-Project Quick Navigation (For your portfolio)
If you are putting these projects side-by-side on Contra or a personal portfolio, you can link them together like an interactive menu:
Looking for High-End Real Estate? Check out the AR Homes Redesign
Need E-Commerce Subscription Systems? See the Coffeebar Online Store
Building a Corporate B2B Funnel? View the Steadywell Landing Page
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Much Better Adventures (Travel & Booking Web Optimization)
The Goal: Redesign and optimize a dynamic booking website for an eco-friendly adventure travel brand to make finding and booking outdoor trips effortless.
What I Did: Created a highly engaging, modern layout using WordPress. I placed an exciting hero video background at the top fold and set up an organized, visual grid underneath so users can instantly browse trips by continent (like Europe, Asia, and Africa).
The Optimization: Placed a bright green, high-contrast action button ("View All Adventures") right in the center to guide users into the booking funnel. Added an explicit trust bar at the top ("Excellent 5-star rating") to instantly ease booking hesitation.
The Result: A clean, exciting, and highly functional travel platform built to boost user engagement and turn casual explorers into active trip bookers.
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Project: Milhouse (Corporate & Enterprise Web Redesign)
The Goal: Redesign the website for a global engineering and community development firm to showcase their large-scale projects and build trust with international clients.
What I Did: I Built a bold, highly professional enterprise layout using WordPress. I integrated a large, high-resolution aerial project image as the main background to show the massive scale of their work instantly.
The Optimization: Structured a bright orange navigation bar with a clear, high-contrast "Contact Us" button to make lead generation simple. Optimized the headline typography so their corporate mission statement is completely clear on both mobile and desktop screens.
The Result: A powerful, clean corporate website that looks authoritative, stands out to major stakeholders, and makes it easy for potential clients to get in touch.
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E-Commerce Redesign & Subscription System for Coffeebar
1. Discovery & E-Commerce Revenue Strategy
Coffeebar (https://coffeebar.com/)is a specialty coffee brand focusing on vertically sourced products and subscription delivery. The main goal of this project was to transition them from simple transactional sales to a highly predictable recurring revenue model.
The Challenge: Building an interface that clearly explains how the subscription cycle works without introducing friction to the traditional checkout process.
The Goal: Create a warm, conversion-focused digital storefront that simplifies subscription onboarding and maximizes average order value (AOV).
2. Visual Merchandising & Conversion-Centric UI/UX (The Redesign)
Using WordPress and Elementor, I engineered a highly cohesive, appetizing user experience styled around the brand’s warm, premium coffee culture.
Subscription-First Hero Copy: Positioned clear, value-driven messaging ("Never run out of coffee again") right below a rich, immersive media backdrop to hook the user instantly.
High-Contrast Checkout Funnel: Deployed a prominent, high-contrast orange primary Call-to-Action button ("Start My Subscription") that immediately draws the eye and minimizes user hesitation.
Streamlined Utility Navigation: Built an integrated utility top-bar featuring a direct "Order Online" quick-cart button and immediate account access shortcuts, keeping the user journey seamless across devices.
3. Advanced E-Commerce Funnel & Subscription Architecture (The Optimization)
Subscription setups require rock-solid backend architecture to manage recurring billing, shipping schedules, and user accounts securely.
WooCommerce & Subscription Integration: Configured an automated, secure recurring billing pipeline that gives users complete control over their personal delivery schedules, paused frequencies, and flavor preferences.
Speed Optimization for Checkout: Stripped unnecessary script overhead on product and cart pages, ensuring lightning-fast load times to radically reduce cart abandonment rates.
📈 The Result
A robust, beautifully integrated WordPress e-commerce store that converts standard visitors into recurring monthly subscribers. The optimized interface makes ordering specialty coffee completely effortless, driving sustained business growth and stronger client retention.
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AR Homes builds (https://www.arhomes.com/) custom luxury homes for clients with discerning taste. The goal of this project was to ensure their digital presence matched the elite craftsmanship of their physical builds.
The Challenge: The previous interface felt cluttered and didn't properly showcase the premium scale of their properties.
The Goal: Create an immersive, high-end user experience that feels exclusive, sleek, and seamlessly guides high-net-worth individuals toward booking consultations.
2. Visual Overhaul & Premium UI/UX (The Redesign)
I completely redesigned the platform using WordPress and Elementor, leaning heavily into minimalist luxury design principles.
Immersive Hero Section: Implemented a full-bleed, cinematic media slider that immediately captures the elegance of their custom homes the moment a user lands on the page.
Elegant Typography & Spatial Layouts: Paired sophisticated serif typography with clean, dark-accented layouts and generous white space, giving the brand a modern, timeless feel.
Flawless Mobile Responsiveness: Engineered the layout to ensure the high-resolution imagery and sleek navigation adapt beautifully across all screen sizes, maintaining its premium look on smartphones and tablets alike.
3. Performance Tuning & Conversion Strategy (The Optimization)
Luxury sites often suffer from slow speeds due to heavy images. I optimized the backend to ensure beauty didn’t compromise performance.
Image & Speed Optimization: Implemented advanced image compression and lazy-loading systems to serve stunning, crisp architectural visuals without slowing down page load speeds.
Frictionless Navigation: Simplified the user journey by introducing a clean, minimalist navigation bar alongside a high-contrast "Contact" Call-to-Action to drive effortless lead generation.
The Result
A stunning, high-converting digital showroom that perfectly mirrors the luxury, meticulous craftsmanship, and 40-year legacy of AR Homes. The platform now delivers a seamless, elite user experience built to attract and convert premium clientele.
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Podcast Platform & Media Hub Development for Future Ecologies
Content Distribution Strategy
Future Ecologies (https://www.futureecologies.net/) is an immersive audio production that requires a centralized digital platform to host and distribute its episodes. The main goal was to design an experience that keeps listeners on the page while making content consumption completely seamless.
The Challenge: Embedding interactive audio players and massive text catalogs (transcripts and show notes) while keeping the user interface clean and fast.
The Goal: Build an elegant, dark-themed media hub that simplifies episode navigation and boosts listener engagement.
Clean Menu Hierarchy: Structured a simple, high-level navigation menu (Home, About, Newsletter, Support, Contact, Episodes) that keeps the user journey completely clear and drives higher sign-ups for their newsletter and community support channels.
The Result
A beautiful, highly functional digital home for Future Ecologies that flawlessly connects its audience to its audio content. The optimized interface makes listening, reading transcripts, and supporting the show effortless, increasing on-site user session times and streamlining episode management.
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Project 4: Steadywell (https://www.getsteadywell.com/)(B2B Health-Tech Landing Page)
The Goal: Create a professional landing page for a medical software company to get healthcare clinics to book a product demo.
What I Did: Designed a clean corporate page using WordPress. I placed clear "Book a Demo" buttons in the main menu and the hero section so they are easy to find.
The Optimization: Used a professional color scheme and clear layout that looks great on mobile screens. Kept the menu simple so business clients find exactly what they need fast.
The Result: A trustworthy, high-converting landing page built specifically to turn website visitors into business leads.
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Creative Studio Portfolio Redesign & Interactive Development
1. Discovery & Creative Strategy
Builders Club (https://builders-club.com/) is an innovative creative studio dealing with 3D design and mixed media. Standard layout designs wouldn't cut it; the platform required a highly immersive, interactive presentation to showcase their experimental art.
The Challenge: Displaying heavy 3D assets and moving media seamlessly without destroying site performance or overwhelming the user interface.
The Goal: Build an ultra-modern digital gallery that functions flawlessly as a creative portfolio while maintaining fluid, intuitive navigation.
UI/UX & Layout Architecture
Using WordPress and advanced Elementor layout structures, I developed a minimal yet high-impact design that gives complete priority to visual media.
Asymmetrical Grid & Split Layouts: Implemented a bold, borderless grid system underneath the main header section to perfectly showcase contrasting media assets side-by-side.
Minimalist Technical Typography: Used clean, spaced-out sans-serif typography (BUILDERS CLUB) to anchor the luxury-creative aesthetic without distracting from the central artwork.
Fluid Navigation: Integrated an ultra-clean header navigation menu that cleanly segments work into intuitive categories like 3D & Design, Mixed Media, and Research.
3. Performance Engineering for Media-Heavy Sites
A dynamic, asset-heavy portfolio can easily suffer from slow load speeds. I engineered the backend specifically to protect the site's performance metrics.
Asset Optimization: Compressed and optimized massive 3D renders and mixed-media files so they instantly load with crisp, uncompromised resolution.
Lazy Loading Structures: Implemented strict asynchronous loading on grid elements, ensuring the page feels lightweight and fast as users scroll through complex creative work.
The Result
A cutting-edge, high-converting interactive digital portfolio that positions Builders Club at the absolute forefront of digital art and design. The site serves as a flawless, functional canvas that turns creative impressions into direct commercial inquiries.
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For this project, I developed marketing copy for a peptide industry client. My work involved crafting clear and compelling content that highlighted key services such as SEO auditing, keyword research, competitor analysis, advertising strategy, and compliance auditing. The content was designed to strengthen brand credibility, improve search visibility, and drive customer action through concise, conversion-focused messaging.
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$2,000+ this month, delivering high-converting WordPress & Elementor ecosystems.
Current Progress:
Cold Email Outreach: 100 prospective client funnels audited & pitched
Direct Outreach (DMs): 100 targeted technical connections made
Active Pipeline: high-intent leads currently in negotiation
Reality Check: Missed a development milestone yesterday.
It happens. True freelancing isn’t about flawless, robotic execution it’s about agility, transparency, and owning the process. We iterate, optimize, and keep building.
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