Michael Chester
Senior Designer | 15 Yrs FMCG | Multi-Channel Campaigns
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Nutrition-Centered Design represents my collaborative work with Royal Canin, translating complex nutritional science into compelling visual systems. This initiative balanced scientific precision with accessible design across packaging, digital assets, and campaign materials. Through strategic typography, color application, and technical imagery, these designs reinforced Royal Canin's premium positioning while enhancing connection with pet owners—elevating the brand's scientific authority in the competitive pet care market.
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