Md Habib
Helping brands grow with Google Ads & Data-driven Marketing
New to Contra
Md is building their profile!
In this project, I have setup full tracking for an e-commerce store through Google Tag Manager (GTM). Here, the 'Purchase Tag', 'Checkout Tag', and 'Cart Page Tag' are configured accurately. This setup will help in tracking accurate data for Google Ads campaigns and ensure good results in the future.
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I have set up full conversion tracking using Google Tag Manager (GTM) in this project. In addition to tracking the 'Purchase', 'Add to Cart', and 'Checkout' events, a remarketing tag has been installed. This will help to get accurate data and subsequently increase sales by retargeting customers.
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I've set up ad copy and headlines for a Google Ads campaign here. My main goal was to structure the headlines in a way that would make customers want to click (High CTR). I've kept the Ad Strength at 'Good' and ensured a Campaign Optimization Score of 96.2%, which is very important for a successful campaign.
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I did in-depth keyword research for Google Ads in this project. Not only did I find keywords, I also took note of which words would help bring in sales and which would waste unnecessary money (Negative Keywords).
I analyzed search volume and bid rates to create a well-organized strategy to get the best results at the lowest cost.
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