mazen ayoub
Data Analyst Power BI Specialist S&P Global Market Research
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Just built 6 interactive BI dashboards for S&P Global, NVIDIA, Nike vs Adidas, and HR Analytics 📊
I help companies turn messy data into decisions with Power BI + Market Research.
My dashboards show trends, costs, and KPIs that managers actually use.
Available for freelance work: 100-150$/hr
Based in Amman | Remote worldwide
If you need a dashboard that tells a story with your data, DM me.
Let's build it.
#dataanalytics #powerbi #businessintelligence #freelance #s&pglobal
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AI Infrastructure War: Cloud & Legacy Hardware Strategic AnalysisDeveloped a Power BI strategic dashboard analyzing the shift from legacy hardware to cloud and AI infrastructure.
Key insights:
Analyzed 15 active product lines and infrastructure risk index of 5.00
Compared Nokia & Samsung legacy hardware cycles vs Microsoft, AWS, and Google cloud scale
Tracked $33B in operating expenses and $4B avg capex per company in AI infrastructure
Identified Microsoft leading AI infrastructure investment while AWS maintains strong cloud revenue
Highlighted how businesses that modernize infrastructure are better positioned for long-term growth in the AI era
Used data center distribution maps and operating expense trends to support capital efficiency decisions
Delivered executive-level insights on competitive positioning in cloud, AI, and legacy hardware markets. #PowerBI #CloudComputing #AIInfrastructure #StrategicAnalysis #BusinessIntelligence #Microsoft #AWS #Google #Nokia #Samsung #MarketResearch
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Nike vs Adidas: Competitive Market Analysis DashboardBuilt a Power BI dashboard comparing Nike and Adidas brand performance and market presence.
Key insights:
Analyzed 2,107 total products with an average rating of 4.00 across both brands
Tracked 8.84K customer feedback points to identify top-performing products
Compared revenue volume by brand and market share distribution
Mapped global market presence to identify key regions for both brands
Identified top 5 products by rating and avg listing price of $100
Overall brand performance rated "Good" with opportunities for growth
Created KPI cards, world map, bar charts, and donut charts to support brand strategy and competitive positioning decisions. #PowerBI #MarketResearch #CompetitiveAnalysis #BrandAnalytics #Nike #Adidas #ConsumerInsights #Dashboard
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HR Performance Analytics & Workforce Demographics Dashboard
Developed an executive HR Analytics dashboard to support strategic workforce planning for 2026.
Key insights:
Analyzed headcount trend of 709 employees across departments
Identified Technology department with highest number of performance reviews, indicating largest operational workforce
Assessed workforce demographics for balanced distribution across education levels, gender, and regions including Kenya and South Africa
Tracked job satisfaction and employee retention influencers by department
Overall workforce performance remained stable, providing foundation for future talent development initiatives
Used Power BI to build KPI cards, trend lines, bar charts, and demographic breakdowns for HR leadership.
Delivered actionable insights to reduce attrition and improve employee experience.
#PowerBI #HRAnalytics #PeopleAnalytics #WorkforcePlanning #DataVisualization #EmployeeExperience #Dashboard
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