Mats Lindholm
Digital marketing & analytics consultant | AI and growth
New to Contra
Mats is ready for their next project!
This is a sample of the fixed-scope Digital Marketing & Analytics Audit I offer to small and medium-sized organisations.
The audit reviews tracking integrity, paid media efficiency, conversion journeys and reporting readiness.
The client receives ten prioritised findings, a measurement map and a 90-day improvement roadmap, followed by a 45-minute debrief. Implementation support can be added when needed.
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I designed and published an independent research report examining how platform automation is changing the marketer’s job.
The study compared 3,416 individual work tasks from 334 Swedish job advertisements with 23 verified functions in Meta, Google Ads and HubSpot.
I developed the research design, classification framework, analysis, synthesis and editorial report. The result shows where platforms can perform parts of the marketing process and where human judgement, coordination and accountability remain essential.
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I created Karriärpulsen, a career intelligence product that turns more than 500,000 Swedish job advertisements into practical guidance about demand, employers, geography, AI exposure and skills.
I developed the product strategy, data model, analysis, user experience and editorial content. The service includes 75 future outlooks and helps users understand how their occupation is changing and what they can do next.
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I created AI-Pulsen, an independent labour-market intelligence platform that turns nearly three million Swedish job advertisements into accessible reports, dashboards and interactive analysis tools.
I developed the product strategy, nightly data pipeline, BigQuery models, analysis, visualisation and editorial reporting. The platform currently includes 14 public reports and helps users understand how AI is changing roles, skills and industries across Sweden. Explore the project at ai-pulsen.com (http://ai-pulsen.com).
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