I designed and published an independent research report examining how platform automation is chan...I designed and published an independent research report examining how platform automation is chan...
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Mats Lindholm
• 2d
I designed and published an independent research report examining how platform automation is changing the marketer’s job.
The study compared 3,416 individual work tasks from 334 Swedish job advertisements with 23 verified functions in Meta, Google Ads and HubSpot.
I developed the research design, classification framework, analysis, synthesis and editorial report. The result shows where platforms can perform parts of the marketing process and where human judgement, coordination and accountability remain essential.
Data AnalysisMarketing StrategyGoogle BigQueryPythonMarket Research
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