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Mariya Vasileva
Brand Identity Design & Packaging Systems for Premium brands
SAE-REN, a Singapore beauty lounge case study: skincare line packaging.
Treatment kits, bottles, ampoules, inserts, and sleeves shared the same structural hierarchy.
Controlled differences in color, finish, and material separated Pure (silver), Glow (gold), and later ASM (black) while keeping them part of one family.
next up: makeup expansion
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11 days since I joined and I've been featured 3 times. Such a warm welcome from both the Contra community and team!
To be honest, I can post 5 times a day and never ran out of content, but I am not sure if people are actually interested in exploring my work (only client work).
I am a branding and packaging expert and have more than a decade-long experience of working with brands from around the world, including some from Fortune 500. However, I enjoy collaborating with business owners on a more personal level. That's when I started working with emerging and rising brands.
Below can be seen 2023-2024 highlights
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These 2020 banners for Sports Timing Systems took me hours upon hours. I had to use various tools and resources: 3D Max, 3D models, stock images, all mixed and edited in Photoshop.
When I did the brand evolution in 2024, I swapped the 3D models for AI-gen, yet the final looks/effects were post-produced in Adobe PS.
Which one feels neater, better, cooler, eye-catching?
In both cases visuals were made as series, matching the full branding I developed at the time.
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I joined Contra just a week ago and have mostly shared the client branding work I do through Mariya Design.
But I haven't properly introduced the other branch of my practice yet:
Color Systems by Mariya.
It started from something I kept running into in brand and packaging work: a color palette can look beautiful and still be surprisingly difficult to use.
So I began building systems around color instead of collecting combinations.
Today that includes:
/49 Luxury Color Systems
Role-led color systems for branding and packaging.
/365 Cultural Color Palettes
A growing archive of color directions inspired by places, objects, materials and visual culture around the world.
/Color Systems Workbook
A free tool for turning color inspiration into a usable system.
/Color System Sales Kit
A practical tool for designers presenting and selling color direction to clients.
I'll share some of the systems, visual references and thinking behind them here over the next few weeks.
If you're a designer, brand strategist or just slightly obsessed with color, this side of my work is probably for you.
Color Systems by Mariya
mariya.design/color-systems
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