Pinterest's trend report is a fairly accurate indicator of how trends move. For brand strategists and designers, it's also a good indicator of what clients will ask for in the coming year. I've reviewed this year's predictions and highlighted patterns that shape consumer...
When is staying off social media the soundest strategic decision for your client?
Social media is almost an automatic part of most strategies I develop for my clients and, in most cases, it is an absolutely necessary element. But this is not always the case, especially when...
I am in the process of conducting an academic study focusing on how people react to AI content, particularly AI ads. Research on this subject is fairly limited, especially when we move beyond common variables such as trust or look at differences across consumer segments. While...