Catalina Tijerino Arquitectura Visual Identity
I created the logo and supporting visual identity for an architecture practice. The system included primary and monochrome logo versions, colour palettes, spacing rules, graphic patterns and applications across different photographic and coloured backgrounds. The identity balances geometric structure with a softer, more expressive colour system, allowing it to work across professional and editorial contexts.
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Azafrán Restaurant Menu Redesign
I redesigned Azafrán’s restaurant menu as a complete editorial system, organising a large range of dishes into a clearer and more engaging customer experience. The design combined food photography, colour-coded sections, typography and recurring navigation elements across a multi-page format. The result created a consistent visual rhythm while allowing each menu category to retain its own character.
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JUPEMA Customer Service Research & Communication System
I supported JUPEMA in developing an organization-wide customer service framework. My work included stakeholder research, interviews and participatory workshops, followed by analysis, reporting and the design of a comprehensive customer service manual. I translated complex organizational findings into a clear visual and practical resource covering service principles, internal and external customer guidance, communication practices and service protocols.
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Maky Brand Identity & Visual System
I developed the brand identity and visual direction for Maky, an importer and distributor of Greek gourmet products. The work included logo development, brand positioning, colour and typography systems, hand-drawn graphic elements, patterns and practical applications. The identity was designed to communicate Greek heritage, flavour and a warm, handcrafted character while remaining flexible across product and promotional materials.