A collection of social media content created for multiple brands
across different industries — food, wellness, translation services,
and lifestyle. Each piece was designed to match the brand's visual
identity and communicate clearly to its specific audience.
The work includes promotional posts, product launches, newsletter
graphics, and seasonal campaigns — all built for Instagram and
Facebook with a focus on visual consistency and scroll-stopping design.
0
5
VPS needed to replace a fully manual HR process with a centralized digital platform. The challenge was designing a system for two very different users — an HR administrator managing a team of 50+ employees, and individual employees who needed autonomous access to their own information.
I led the project end-to-end from inside the company: mapping existing processes, defining the information architecture, designing the user flows for both profiles, and building the interactive prototype in Figma. I also acted as the bridge between the business needs and the development team throughout implementation, making sure what was designed was built with fidelity.
The result is a live platform that recovered 3+ hours per working day, centralized all HR documentation, and gave every employee direct, autonomous access to their own records — no intermediaries needed.
0
8
A psychotherapist with 15 years of experience needed more than
a logo — she needed a name, a voice, and a visual system that
translated her internal world into a coherent, trustworthy brand.
I led the project end-to-end with no closed brief: naming, logo
construction, color narrative, typography, tone of voice, social
media strategy, first month of content, and a brand manual for
independent use. The challenge wasn't just visual — it was
semantic, emotional, and strategic.
2
1
26
Noisette is a pastry brand inspired by French elegance and Italian
warmth. The challenge was to create an identity that felt premium
but accessible — sophisticated without being cold.
I developed the full brand system from scratch: naming rationale,
logo construction, color palette, typography, tone of voice, and
social media design. Every decision was rooted in the brand's
core tension: refinement and closeness at the same time.
0
20