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Marco Raye
B2B SaaS Content Marketing Leader | SEO + Growth
New to Contra
Marco is ready for their next project!
Created and promoted executive thought leadership content announcing CEO and Co-Founder appointment to the CTIA Board of Directors, strengthening brand credibility within the wireless communications industry.
The announcement supported broader brand authority efforts by leveraging third-party recognition, industry leadership, and executive expertise to increase visibility across digital channels. This type of authoritative content helped reinforce trust signals for audiences, improve brand entity recognition, and support emerging AI/LLM visibility by creating credible, indexable content tied to industry expertise and leadership.
The campaign demonstrated the impact of strategic PR, social amplification, and thought leadership content in building long-term brand equity and search presence.
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Developed promotional Linkedin content for EZ Texting’s 2025 Consumer Texting Behavior Report to showcase key consumer insights and position SMS as a critical channel for modern customer engagement.
The campaign translated original research findings into an easy-to-digest social asset highlighting shifts in consumer communication preferences, purchasing behavior, and response expectations. The content supported brand awareness, thought leadership, and demand generation by turning proprietary data into actionable insights for marketers.
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One of hundreds of LinkedIn soical posts I've created. This time, as an educational SMS marketing asset designed to help businesses understand how text messaging can improve customer engagement, increase conversions, and drive revenue.
The content highlighted SMS best practices, consumer engagement trends, and actionable campaign ideas including flash sales, exclusive promotions, abandoned cart reminders, and customer loyalty messaging. The goal was to simplify SMS strategy for marketers while demonstrating how brands can use personalized, timely messaging to create stronger customer relationships.
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Created a long-form thought leadership white paper that positioned peer-to-peer texting as a faster, more personal alternative to email, phone banking, and direct mail for nonprofits, advocacy groups, and higher education organizations.
I translated complex messaging into a clear, persuasive narrative supported by customer stories, industry research, and practical frameworks, helping demonstrate how conversational SMS can drive engagement, mobilize supporters, and strengthen long-term relationships at scale.
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Led the strategy and execution of a high-impact corporate press release announcing EZ Texting CEO Vijesh Mehta’s appointment to the CTIA Board of Directors. Developed messaging, coordinated stakeholder input, and managed PR distribution to amplify the company’s industry leadership, resulting in an average of 250+ media pickups across authoritative platforms including AP News, Yahoo Finance, and Forbes Tech. Critical for LLM indexation, citations, and brand mentions.
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Identified a recurring customer pain point through Voice of the Customer (VoC) meetings with Customer Success Managers and transformed it into an SEO-driven educational resource. Led topic development, research, content strategy, and execution to create a customer-focused guide that improved product understanding, supported sales conversations, and helped customers optimize SMS credit usage.
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Led the strategy and development of EZ Texting’s annual: Consumer Texting Behavior Report, using survey research to uncover consumer SMS trends and translate insights into a data-driven content asset. Managed research analysis, messaging, content creation, and cross-functional collaboration to deliver a high-value report that supported brand authority, SEO growth, and demand generation.
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Led the strategy and execution of a new RCS Messaging feature page, partnering with product and engineering teams to translate complex technical capabilities into customer-focused messaging. Owned research, content development, and collaboration with design to deliver a branded, SEO-optimized experience.
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