Marcela Sobrinho - Art Director | ContraWork by Marcela Sobrinho
Marcela Sobrinho

Marcela Sobrinho

MA Graduate. Award-winning experimental graphic design.

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Cover image for Asemic Writing System 1-9
Here's a
Asemic Writing System 1-9 Here's a look at the auto-imaginal symbolic process as a form of visual system design. Asemic writing: writing without meaning, where visual systems disintegrate in the face of auto-imaginal gesture. A sketchbook page turned into these symbolic asemic numbers, and I wanted to return to the centred thick stroke to create these skeletal lines. I think the results are almost tribal, with a bit of the alien. Has potential for further pieces or pattern interactions. Some basic colour experimentation in the following slides, it's a joy to see these forms replicate, interact, communicate with one another. What do you think? Could these repetitions represent actual numbers? How big does the scale go?
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Cover image for A spontaneous, auto-imaginal workflow inspired
A spontaneous, auto-imaginal workflow inspired by glitching, the early internet and digital splicing. This week we took one of the lost A Palanvara symbols to create these rave posters for an event titled simply "Me" Live. Endeavouring to let go of conscious thought and "design thinking", we embraced the noise, hiding information in plain sight and rebelling against the clarity of information that advertisements usually place front and centre. Been doing too much overthinking, and want to fill this page with more random, unimportant work. Do you think designers can thrive without order? Tell us what you think!
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Cover image for Knock on Nature's Door.
"Natureza" brand
Knock on Nature's Door. "Natureza" brand concept and identity.
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Cover image for Happy New Year! Breaking my workflow and returning to some b...
Happy New Year! Breaking my workflow and returning to some basics. A case study of Palmer's Cocoa Butter Formula.
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Cover image for T Time Podcast Branding update! Inspired by kids cartoon cha...
T Time Podcast Branding update! Inspired by kids cartoon channels, this latest rework introduces a mascot, the robot T-Shirt, to serve as a logo face for the brand. Unsure if this is what the clients will go onto choose but I love this concept. What do we think? Strong portfolio piece? Can you see it in the real world?
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Cover image for More portfolio buildup. Brand Identity re-design for T Time ...
More portfolio buildup. Brand Identity re-design for T Time Podcast. One of the first initial logo marks pushed a little bit further. Don't think this is the direction the client wants to head but we may have settled on colour. What do we think?
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Cover image for I've been dreaming of an Auto-Imaginal-Symbolic video game.
I've been dreaming of an Auto-Imaginal-Symbolic video game.
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Cover image for BROKEN SOCIAL SCENE // ANTHEMS Vinyl Design
BROKEN SOCIAL SCENE // ANTHEMS Vinyl Design
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Cover image for Working on brand identity and polishing up my portfolio. Wha...
Working on brand identity and polishing up my portfolio. What do we think?
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