Marc Leonardo
Design-Led • Sport Culture • Beyond the Logo
New to Contra
Marc is ready for their next project!
! Category Design Is Over !
Consumers don’t buy product now. They buy continuity.
They want clothing that moves the way they live,
across environment, community, mood, terrain…activity.
One system. One identity.
Style is no longer aesthetic. It is belonging.
Startups...
𝗛𝗘𝗥𝗘 𝗜𝗧 𝗜𝗦 𝗔𝗡𝗬𝗪𝗔𝗬 >> 𝗜 𝗨𝗦𝗘 𝗔𝗜
There is still a strange tension around saying that out loud,
so here it is:
I use AI.
/ Not to replace design thinking.
/ Not to replace creativity.
/ Not to replace the work.
I use it to help clients see the work more...
