Marc Chir
Helping brands grow through strategic design
New to Contra
Marc is building their profile!
Exploring the intersection of luxury and simplicity. Custom packaging concepts designed to elevate the unboxing experience.
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"But First, Coffee." The unofficial slogan of every freelancer on Contra. Finalizing the mockups for this series today!
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A deep dive into brand architecture and visual systems. From initial mood-boarding to finalized strategic guidelines.
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Defining the aesthetic: Curated, modern and intentional. A quick look at a motion project currently in the works.
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There is something so satisfying about pairing a sophisticated high-contrast serif with raw "Dtech" interface layout. It's the perfect visual metaphor for Human-Centric Tech.
Thoughts on this Y2K-meets-modernism aesthetic? Is it here to stay or just passing phase?
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Elevating the daily grind through premium design. This project highlights the cohesive brand rollout for Velaro Coffee, utilizing a minimalist gold-on-black aesthetic to communicate a high-end artisan experience across all physical packaging and cafe touchpoints.
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Behind every simple design there is a lot of complex strategy. I follow three three-step framework:
1. Audit: Identifying the noise in your visual presence.
2. Distill: Finding the one core element that defines your brand.
3. Elevate: Applying intentional aesthetics to create a high-end cohesive look.
Interested in brand audit?
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Diving deep into some futuristic 3D compositions for my latest project, MARCONE. What do you think of the color palette?
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Motion is the heartbeat of modern brand. Checkout this animated logo reveal I built for Marcone, focusing on depth, transparency and sharp transitions. Ready for the next frontier.
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A curated grid of minimalist monograms and abstract logo marks. This collection focuses on the power of negative space and elegant topography, showcasing how high contrast black, white and gold tones can elevate a brand's visual presence through refined geometric shapes.
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Digital illustration focusing on perspective and lighting. Using a palette of electric blues and magentas, this piece captures the energy of a cyberpunk metropolis at dusk.
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Modern brand identity concepts featuring minimalist logo marks, soft gradients and high-fidelity mockups. This collection explores how different industries can use simplicity to build a memorable and premium visual presence.
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Exploring the intersections of architecture and digital circuitry. This piece uses vibrant synthase color palette and geometric layering to represent a futuristic, high-tech cityscape. Created with a focus on clean vectors and gradient transitions.
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