Manuela González
https://pub.foliomobile.com/L6dRvwLAY0-igPZkUyAxmg/
New to Contra
Manuela is ready for their next project!
Pachamama is a Latin party brand based in Singapore, known for creating unique cultural experiences and being one of the only platforms bringing Latin American nightlife into the Asian scene. The brand is inspired by Pachamama — the Andean mother earth — translating this concept into a bold and symbolic visual identity. The logo features the founder represented as a central figure, wearing a fox as a headdress, embodying instinct, connection to nature, and cultural storytelling. Beyond events, Pachamama aims to build a bridge between Latin America and Asia, creating immersive experiences that celebrate culture, connect diverse communities, and form a global tribe that moves with every beat.
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Lune & Latte is a coffee brand based in Miami, designed for a compact container space. The concept is built around duality: Lune — ethereal, feminine, nocturnal and dreamlike — and Latte — warm, grounded, diurnal and familiar. This contrast translates into a visual system that combines opposing color palettes, mixed typographic styles, and graphic elements that balance soft, fluid forms with strong geometric structures. The result is a distinctive brand that transforms an everyday coffee experience into something memorable within Miami’s fast-paced culture.
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Pez de Río is a Colombian clothing brand defined by its bold personality and expressive identity. The project focused on a rebranding process, developing a new logo and visual language rooted in an organic, handcrafted approach. The symbol features two women facing each other, representing duality and inner strength. Inspired by Yacumama — the mythical mother of the Amazon River — the concept reflects flow, creation, and transformation, translating into garments that invite women to embrace their power and define their own path.
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Paso Caimán is a rooftop bar located in El Poblado, Medellín. Inspired by the cultural richness of Mompox, the brand draws from its slow pace and heritage to create a distinctive identity within a fast-moving urban environment. The concept is built around the contrast between tradition and modern city life. Developed from the ground up, the project included naming, brand strategy, visual identity, and communication, resulting in a brand that feels both rooted and contemporary.
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