Data-loving bard powering content & SEO odysseys

Recalibrating content strategy for better conversions
Recalibrating content strategy for better conversions

You are doing everything by the book, but the conversions are nowhere on the horizon. Here's how to diagnose the causes and come up with a cure for conversions.

Content Creator
SEO Content Manager
Content Research
Google Analytics
Google Search Console
SEMrush

Thought leadership content: B2B stories worth telling
Thought leadership content: B2B stories worth telling

Driving trust, community-building, and those pretty MQL numbers with stories that turn readers into customers and evangelists.

Content Writer
Ghostwriter
Copy Strategist
Google Drive
Google Tag Manager
SEMrush

It's not content marketing if it's just mimicking competitors
It's not content marketing if it's just mimicking competitors

I've been writing for eight long years - in niches old and new, for domains big and tiny, in formats long and micro - and here's what I've learned.

Content Writer
SEO Content Manager
Copy Strategist