Led the creative direction for MDRT Day 2018 Hong Kong & Macau across stage visuals, environmental branding and campaign assets, building one cohesive event experience. The campaign contributed to 1,500 tickets sold within one hour.
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19
SLABNEX — Brand & Product Vision
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HKTCG is a Hong Kong trading-card retail brand evolving from a card shop into a broader card-culture destination. I developed the campaign strategy, creative direction and visual system around the idea of Play · Collect · Connect, translating the positioning into hero campaign visuals, retail communication, event posters and digital applications. The objective was to build stronger brand recognition, campaign consistency and a more distinctive customer experience across physical and digital touchpoints.
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NEXMINT is a next-generation TCG mystery-pack platform built around discovery, reveal and collecting. I led the brand strategy and creative direction from 0→1, developing the visual identity, brand system and key applications across packaging, collectible cards and digital touchpoints. The goal was to turn a product concept into a distinctive, scalable brand experience designed for collector engagement and future growth.
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