pro
"Holding the Space" Animated Brand Background
A cinematic motion background created for "Holding the Space," a program built around the message: "Where binge eating ends and full living begins." The piece opens with a 3D styled chrome liquid lotus flower rendered in monochrome, its petals catching light like polished metal a symbol of transformation and openness. The animation then transitions seamlessly into a soft, photographic black-and-white lotus in bloom, grounding the abstract opening in something organic and calming, as the title and tagline fade in.
The high contrast, grayscale treatment keeps the visual quiet and contemplative, letting the typography and message take center stage well suited as a looping background for a website hero, intro video, or presentation opener.
Tools: Photoshop (texture & compositing prep), After Effects (3D liquid flower animation, motion graphics, title animation), Premiere Pro (edit, transitions, final export).
Motion graphics, visual concept & mood design, typography animation, video editing.
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Packaging Design Product Range
A showcase of packaging design across multiple product categories, demonstrating versatility from wellness and CBD to food, tea, and specialty retail. Each design balances shelf presence with brand storytelling from the bold, badge style branding of ARC Hemp's tincture box, to the clean minimalism of Panko Home Chef's meal pouch, the hand-illustrated warmth of Ambrocha's herbal tea bag and Nourish's kraft nut packaging, to the playful, illustrated cylinder tins for Fog City Farms.
Across every project, the focus stays on functional structure (pouches, boxes, stand-up bags, tins) paired with distinct visual identities tailored to each brand's market and audience proving packaging can be both practical and unmistakably on brand.
Packaging design & structure, label/print design, brand illustration, product mockups.
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Memoré Fashion Brand Identity
Memoré is a contemporary fashion brand built around a philosophy of quiet contrast where sharp tailoring meets soft movement, and structure meets fluidity. The identity centers on a sleek, geometric wordmark with a signature dot, designed to feel as architectural and confident as the collections it represents.
The visual language leans into high-contrast black-and-white editorial photography, oversized silhouettes, and minimal typographic layouts inspired by fashion-week campaigns. Every touchpoint from lookbook spreads to packaging, carries the same disciplined, "fashion beyond the obvious" attitude, extending the brand from runway imagery to tactile details like the kraft shopping bag and hang-tag.
Scope: Logo & wordmark design, brand identity system, campaign art direction, packaging (shopping bag, hang tag).
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Bergamos Retreat Brand Identity
A complete visual identity for Bergamos Retreat, a wellness destination blending spa, salon, yoga, café, and wine experiences. The system centers on a hand-crafted calligraphic monogram in warm gold, paired with an elegant serif spaced-letter wordmark set against a rich forest-green palette that evokes quiet luxury and natural calm.
This animation showcases the identity in context, foil-stamped on a hardcover menu, embossed on a premium gift bag, and presented on a polished brass tray, demonstrating how the mark translates across print, packaging, and hospitality touch points while staying cohesive and refined.
Logo & monogram design, color palette, typography system, brand mockups.
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