Madeline Lyons
Freelance work- I love digital and social media marketing.
New to Contra
Madeline is ready for their next project!
Compared and contrasted business scopes for two competitive industries.
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Flyer I made for someone’s party!
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14
Scope
L’Oréal Luxe Division
(Scalable across luxury fragrance brands like Lancôme, YSL Beauty, Prada Beauty, etc.)
Elevator Pitch:
Élan Éco is a luxury fragrance membership that delivers personalized monthly discovery boxes featuring new scent samples and curated L’Oréal beauty products based on each member’s purchase history and preferences. Each immersive box blends art, technology, and storytelling to create a personalized unboxing experience. Members who fall in love with a fragrance unlock exclusive discounted access to the full-size bottle, thus increasing brand loyalty. With the immersiveness of this experience, social media marketing will play a big factor.
Key Factors:
AI-powered personalization based on purchase history + scent profile
Immersive luxury packaging experience
Converts sampling into subscription + full-size conversion
Data-driven fragrance innovation insights
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I created a logo used in a marketing project. The business scope was to make an app that promoted low cost and sustainable traveling.
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17