pro
macarena parravicini
Brand, packaging and presentation designer
New to Contra
macarena is ready for their next project!
High-Impact Vintage Packaging | Miles Davis Record
Translating the raw, improvisational energy of jazz into a static visual is always a beautiful challenge. For this Miles Davis vinyl cover concept, I wanted to step away from clean digital vectors and embrace a highly tactile, analog aesthetic.
The illustration mimics a traditional woodcut technique, using high-contrast textures to capture the depth and intensity of his music. I paired this dramatic portrait with a bold, asymmetric typographic hierarchy that breaks the grid, giving the layout a dynamic rhythm that feels both classic and expressive.
Designed for the love of music, tactile packaging, and heavy ink.
1
10
Art Nouveau Print Layout | Experimental Typography
For this editorial project, I was tasked with designing a foldable print piece. Rather than just playing with standard layouts, my goal was to visually narrate a deeply feminine poem that beautifully fuses the Guarani and Spanish languages.
To capture the organic, playful, and sensitive tone of the text, I stepped away from digital fonts. Instead, I spent hours diving into library archives and personal collections, sourcing authentic vintage typography and Art Nouveau clippings. The fluid, ornamental nature of these historical letters perfectly matched the poem's voice.
Every single character and fragment was consciously curated. I learned that to truly tell this story, the rigorous curation of the letterforms was just as decisive as their grid-defying layout. The result is a highly tactile, expressive zine with a strong organic imprint.
1
16
Premium Pitch Deck Design for Modular Architecture Brand.
I designed a comprehensive commercial pitch deck for HABITA, a brand focused on innovative modular housing solutions. The project seamlessly blends a clean, editorial aesthetic with architectural photography and high-quality renders to effectively communicate innovation, functionality, and comfort. I developed a cohesive visual identity across all slides, prioritizing a mobile-first reading experience, strong typographic hierarchy, and a modern, premium visual flow designed to captivate investors and clients alike.
1
19
Strategic Investor Pitch Deck & Brand Identity.
I designed a 12-slide investor pitch deck for Zzzen, a micro-meditation app inspired by the modern Mickey Mouse animation style. The project focuses on a warm, nostalgic narrative to evoke tranquility before sleep. I redrew expressive character scenes in Illustrator using a soothing pastel palette of lavender and soft blues. The presentation balances clear visual hierarchy with high-fidelity mobile mockups, demonstrating a seamless blend of strategic layout and emotional storytelling.
1
23